ATMs and Internet Could Be Next Venues for Insurance Ads.Insurance companies may soon be placing ads on automated teller machines automated teller machine (ATM), device used by bank customers to process account transactions. Typically, a user inserts into the ATM a special plastic card that is encoded with information on a magnetic strip. and buying supersized banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. on the Internet, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. recent marketing reports. There are opportunities for ATMs as delivery channels for advertising and coupon dispensing, according to a recent survey by Synergistics Research Corp. The study, "Re-Inventing ATMs," is based on a telephone survey of 1,002 adults with household incomes of $15,000 or more. Almost 40% of ATM users responded positively to ATMs dispensing coupons for discounts on financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. . The survey also measured reaction to on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. advertising at ATMs. One-third of the ATM users found on-screen ads for financial services useful. In general, younger and lower-income ATM users are more likely to respond positively to advertising and coupon dispensing at ATMs. In a move to make online ads more creative and interactive, the Internet Advertising Bureau The Internet Advertising Bureau (IAB) is a UK trade body created in 1997 to promote online advertising. It works across a range of areas, with internal bodies setting standards and best practices for a range of different online marketing techniques. recently approved a standard allowing larger online ads. The move comes at a time when some say the online advertising market is hurting. Industry watcher Henry Blodget from Merrill Lynch recently predicted online advertising revenues would drop 25% in 2001, according to InternetNews.com. The online advertising community is hoping the larger ad sizes will perk up sales. The advertising bureau recently approved voluntary guidelines for seven new ad units--two vertical and five large rectangular units. The bureau's Ad Unit Task Force also decided to meet twice a year to examine the effectiveness of existing ad units, review proposed new ad units and issue updated voluntary guidelines. |
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