ATM: SMS in the McDonald's' World Cup Soccer Menu.Business Editors MONTREAL--(BUSINESS WIRE)--June 4, 2002 McDonald's Martinique has launched a new product for World Cup of Soccer, a prepaid pre·pay tr.v. pre·paid, pre·pay·ing, pre·pays To pay or pay for beforehand. pre·pay  ment n. SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. cards informing soccer fans of the latest outcome of the matches. McDonald's Martinique has selected the SMS solution of Atlas Telecom Atlas Telecom is a worldwide communications company founded in France but currently based in Bermuda. It is a branch of Atlas Group. One of its largest divisions is Atlas Telecom Romania, which is a telephony provider and ISP in Romania. Mobile (ATM) for its promotional campaign. These prepaid SMS cards allow fans to follow the event of the World Cup Soccer simultaneously on their mobile phone, anywhere, anytime, by means of SMS alerts. McDonald's Martinique's promotional World Cup cards will make it possible for the user to receive each day, by mini-messages, exclusive news on players, match results, and from June 21 2002 (the quarter finales) goal by goal SMS alerts for each goal. These cards will be available from June 1st, 2002 in all participating McDonald's outlets in Martinique. McDonald's customers will be able to get them either by buying a "Special World Cup Menu" (two cheeseburgers, medium fries, medium drink and a SMS card with 12 messages) or 5 euros for one card without a meal. "This offer is an innovation in the industry of fast food. As an official partner of the World Cup Soccer, it is significant for us to make it possible to our customers to live the frenzy that is the World Cup" says Jerome Nicolle, Marketing Director of McDonald's Martinique. About Atlas Telecom Mobile ATLAS TELECOM MOBILE (ATM), a SMS content aggregator An organization that combines information such as news, sports scores, weather forecasts and reference materials from various sources and makes it available to its customers. See customer aggregator. and a SMS carrier, offers a complete range of solutions for the Wireless Network Operators and for the companies working in the wireless sector. The products and services portfolio developed by ATM - SMS prepaid cards, applications for SIM cards and outsourcing SMS-C SMS-C Short Message Service Center capacity - are design to enable customers and partners deploying value added Value Added The enhancement a company gives its product or service before offering the product to customers. Notes: This can either increase the products price or value. services for their mobile customers and to generate extra revenues. ATM is a member of Atlas Telecom Network, which provides a complete range of wholesale voice, data and Internet services. ATM operates through SS7 and 7 networks, over 480 WNO WNO Welsh National Opera WNO Wet Nationale Ombudsman WNO World Nap Organization WNO Wharton and Northern Railroad (World Network Operator). For more information visit us: www.atlastelecommobile.com |
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