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ATLI's First European Customer Triples Purchase Orders.


Business Editors

LAS VEGAS--(BUSINESS WIRE)--March 22, 2001

American IR Technologies Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:ATLI) today announced that international sales of the Safety Beam(TM) have successfully commenced with German retail chain, Gabotex.

Initial shipments to Gabotex sold strongly and Gabotex has already re-ordered twice. ATLI's premier product, the Safety Beam(TM), is being very well received.

Ron Ryan, chief executive officer and president of American IR, stated: "The recent activity and success of the Safety Beam(TM) with Gabotex and their repeat purchase orders is a strong indicator of things to come and will open up further shelf space for American IR throughout the European market. Consumer acceptance and high sell-through rates of the Safety Beam(TM) also give ATLI the opportunity to introduce more products from the American IR line."

Ryan continued: "While we're pleased to be achieving sales and getting placement on the retail shelf, we're even more gratified grat·i·fy  
tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies
1. To please or satisfy: His achievement gratified his father. See Synonyms at please.

2.
 that consumers are purchasing the products at a strong pace, causing the retailers to re-order. I believe this most recent success is an indication of what to expect from retailers everywhere."

One of the key design strategies of the Safety Beam(TM), and the balance of the American IR product line, is that there are no regulatory restrictions on where the products can be sold and this is generating strong interest around the world.

The appeal of the Safety Beam(TM) crosses any border and continues to create opportunities for the company. Since completing its first round of tradeshows this January with both the International Housewares house·wares  
pl.n.
Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen.
 Show in Chicago and the Consumer Electronics Show in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , American IR has enjoyed daily sales and product inquiries from North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and abroad.

About American IR Technologies Inc.

"Technology Putting You First"

American IR Technologies Inc. is in the business of designing and developing proprietary products and technologies. Through its unique Intellectual Property development process, American IR develops technology and consumer products primarily for the "Home, Health & Safety" and "Quality of Life & Leisure" categories.

The full catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  of products is marketed through Major National Retail Chains & Catalogs, Joint Venture & License Agreements and Private Label programs.

Forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 and comments in this news release are made pursuant to safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Securities Exchange Act of 1934. Such statements relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
, among other things, the prospects for the company, including the completion of any acquisition transaction or the achievement of future operating results, are necessarily subject to risks and uncertainties, some of which are significant in scope and nature. These risks may be further discussed in periodic reports and registration statements to be filed by the company from time to time with the Securities and Exchange Commission in the future.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 22, 2001
Words:450
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