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ATL Products Promotes Regional Sales Managers to Regional Directors of Field Operations;.


IRVINE, Calif.--(BUSINESS WIRE)--March 12, 1999--

New Regional Directors Responsible for Multi-dimensional Business

Model that Provides Localized, Faster Support to ATL (Active Template Library) A set of software routines from Microsoft that provide the basic framework for creating ActiveX and COM objects. Stemming from the standard template library (STL) that comes with C++ compilers, ATL includes an object wizard that sets up  Customers

ATL Products, a leading supplier of intelligent DLTtape(TM) libraries for networked computers, Friday announced that seven of the company's regional sales managers sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
 have been promoted to regional directors of Field Operations effective immediately.

In their new senior management roles, the regional directors will be responsible for developing multi-dimensional field operation structures throughout their territories that utilize multiple sales channels, business alliance partners, pre- and post-sales applications engineering, technical marketing and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. . These appointments will place more of the day-to-day resource and asset management on the regional directors, in each localized market, allowing faster response to the needs of ATL's Global 1000 customers and partners. All regional directors will report to Mark Spowart, vice president of Worldwide Sales for ATL Products.

The seven regional director promotions include Rich Dickson (Eastern United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ), David Donaldson (Central United States The Central United States is sometimes conceived as between the Eastern United States and Western United States as part of a three-region model, roughly coincident with the Midwestern United States plus the western and central portions of the Southern United States; the term is  and Canada), Morrie Nelson (Southern United States The Southern United States—commonly referred to as the American South, Dixie, or simply the South—constitutes a large distinctive region in the southeastern and south-central United States. ), Tom Corder (Western United States Noun 1. western United States - the region of the United States lying to the west of the Mississippi River
West

Santa Fe Trail - a trail that extends from Missouri to New Mexico; an important route for settlers moving west in the 19th century
), Tony Clay (Western Europe Western Europe

The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO).
), Manfred Gramlich (Eastern Europe Eastern Europe

The countries of eastern Europe, especially those that were allied with the USSR in the Warsaw Pact, which was established in 1955 and dissolved in 1991.
) and Graham Timm (Asia Pacific).

"Since each region domestically and internationally has their own set of specialized spe·cial·ize  
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es

v.intr.
1. To pursue a special activity, occupation, or field of study.

2.
 requirements, it is ATL's intention to build regional operations that are consistent with ATL's business strategy but are capable of adapting and responding quickly to the local needs of our customers," said Mark Spowart, vice president of worldwide sales for ATL Products.

"These promotions reflect a need to place more of the day-to-day business activities back into the localized markets allowing each regional director to truly act as the general business manager of their respective region."

In their new roles, the regional directors will be responsible for all business activities in their region delivering available products (libraries, software, service, etc.) through available channels (VAR, distributor, OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and , government) while orchestrating the necessary marketing, tech support and business development activities required by ATL customers and business partners.

By providing localized business responsibilities and authority to the regional directors in this manner, optimal management of the channel, business alliances, products and services will be achieved.

Desktop to Datacenter Solutions

The regional directors are directly responsible for the localized business activities for the most comprehensive DLTtape library family available to the industry. ATL's desktop to datacenter library solutions include:
-- PowerStor L200: targeted towards small workgroups featuring one
   DLTtape drive, 8 cartridges, 18 GB/hour performance and 280 GB
   capacity.

-- PowerStor L500: targeted towards workgroups and departments
   featuring up to 3 DLTtape drives, 14 cartridges, 54 GB/hour
   performance and 490 GB capacity.

-- P1000 Series: the industry's first library to utilize PCI
   expansion featuring up to 4 DLTtape drives, 30 cartridges,
   72 GB/hour performance and 1.05 TB capacity.

-- 520 Series: targeted towards midrange requirements featuring up
   to 4 DLTtape drives, 52 cartridges, 72 GB/hour performance and
   1.8 TB capacity.

-- 7100 Series: targeted at storage intensive applications featuring
   up to 7 DLTtape drives, 100 cartridges, 126 GB/hour performance
   and 3.5 TB capacity.

-- 2640 Series: the world's first automated DLT library featuring up
   to 9 DLTtape drives, 264 cartridges, 162 GB/hour performance and
   9.24 TB capacity.

-- P3000 Series:  the industry's first High Availability (HA) designed
   library featuring up to 16 DLTtape drives, 326 cartridges, 288
   GB/hour performance and 11.4 TB capacity.


About ATL Products

ATL Products, a Quantum Company, is recognized worldwide as a market innovator in the design, manufacture and service of automated DLTtape library systems having earned a reputation for superb quality and reliability. Delivering library systems through OEMs and a worldwide network of authorized au·thor·ize  
tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es
1. To grant authority or power to.

2. To give permission for; sanction:
 resellers and distributors, ATL ships a large percentage of the world's DLTtape libraries.

The DLTtape market is growing rapidly and ATL is at the forefront with thousands of library systems currently installed worldwide. Serving the world market for storage automation, corporate headquarters for ATL Products is in Irvine. An additional site in Irvine serves as one of the world's largest manufacturing facilities dedicated to DLTtape automation technology.

Sales and service are provided throughout major cities in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia. For additional information, call ATL Products at 949/856-7800, or browse the company Web site at http://www.atlp.com.

Note to Editors: All performance and capacity specifications are native and can be doubled with 2:1 compression. DLTtape and DLT (Digital Linear Tape) A magnetic tape technology originally developed by Digital for its VAX line. The technology was later sold to Quantum, which makes it available to other manufacturers. DLT uses half-inch, single-hub cartridges similar to IBM's 3480/3490/3590 line.  are trademarks of Quantum Corporation in the United States and other countries.

The foregoing statements regarding performance and future products are forward looking statements and actual results could vary. Factors which could affect actual results include unexpected shortages of critical components, short product lives, the timing of new product introductions, competition (including new and directly competitive products from others), and the significant uncertainty of market acceptance of new products by both distribution channels and end-user customers.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 12, 1999
Words:796
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