ATL Products Appoints Sales Directors To Lead Growing Channel, OEM and Government Business Segments.IRVINE, Calif.--(BUSINESS WIRE)--March 26, 1999-- Darrell Cavanaugh Appointed to Director of Worldwide Channel Sales, Scott Maccabe Appointed to Director of Worldwide OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and Sales and Bob Merkert Appointed to Director of Government Sales ATL (Active Template Library) A set of software routines from Microsoft that provide the basic framework for creating ActiveX and COM objects. Stemming from the standard template library (STL) that comes with C++ compilers, ATL includes an object wizard that sets up Products, a leading supplier of intelligent DLTtape(TM) libraries for networked computers, Friday announced the appointments of three sales directors to lead the company's growing business segments in the areas of channel sales, OEM sales and government sales. In their new senior management roles, the sales directors will be responsible for the continued development of each segment's business opportunities and will work extensively with the regional field operations directors, in their respective territories, to develop and implement sales programs that meet the evolving requirements of each channel. The newly appointed sales directors are recognized for developing their sales segments into successful ATL businesses, which has resulted in record breaking sales and a 50% CAGR CAGR See: Compound Annual Growth Rate . The new ATL sales appointments include Darrell Cavanaugh to director of Worldwide Channel Sales; Scott Maccabe to director of Worldwide OEM Sales and Bob Merkert to director of Government Sales. All three report to Mark Spowart, vice president of Worldwide Sales for ATL Products. "The newly appointed sales directors are the sales champions for their respective channels and partners providing the necessary direction, corporate support and strategic development for continued growth and success," said Spowart. "It is ATL's strategy to place more of the day-to-day field operational responsibilities into the regions where the channel, OEM and government programs can be leveraged appropriately within each region." Channel Sales Cavanaugh has been responsible for ATL's strategy that has attracted the very best networked storage VARs (value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. ) and distributors. ATL Authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: VARs are focused on providing comprehensive storage solutions to their customers and typically are early adopters of ATL technology that allows them to move products quickly into Global 1000 companies. They have the experience and expertise to capably respond to the critical storage needs of their customers. Equally important to ATL's channel program are industrial and commercial distributors who resell re·sell tr.v. re·sold , re·sell·ing, re·sells 1. To sell again. 2. To sell (a product or service) to the public or to an end user, especially as an authorized dealer. ATL's PowerStor Series libraries. This allows ATL to extend its reach into the NT segment of the Global 1000 market and beyond. The quality of ATL's channel program is evident, accounting for approximately 50% of the company's revenues. OEM Sales Maccabe has developed and implemented ATL's successful OEM program that supplies the remaining 50% of the company's revenues. As a proven leader in the OEM market for DLTtape automation, ATL has aligned itself with major industry server and storage providers that specialize in high availability Also called "RAS" (reliability, availability, serviceability) or "fault resilient," it refers to a multiprocessing system that can quickly recover from a failure. There may be a minute or two of downtime while one system switches over to another, but processing will continue. solutions for mission-critical applications. ATL OEM partners have combined revenues over $100 billion and include such household names History Formation (1998-2000) Household Names have been together since 1998, with various members rotating throughout the line-up with singer, Jason Garcia, until it was solidified in the summer of 2000 with bassist/keyboardist, Chris Peters, and drummer, C. J. as Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Compaq, EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. , Data General, Hewlett-Packard and Siemens. The OEM partners continue to align with ATL because of the company's responsive service, reliable products and innovative technology. Government Sales Merkert has successfully designed and implemented a comprehensive, nationwide government channel program that supports its OEM, VAR and ISV (Independent Software Vendor) A person or company that develops software. It implies an organization that specializes in software only and is not part of a computer systems or hardware manufacturer. partners while satisfying stringent end-user competitive pricing requirements. Representing ATL's largest vertical market, with specialized sales buying cycles and procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases. processes, the multi-faceted government channel program provides end-users with easy access to ATL tape library products. The program includes GSA (1) (Global mobile Suppliers Association, Sawbridgeworth, U.K., www.gsacom.com) A membership organization of suppliers of GSM products and services. Its goal is to promote GSM as the worldwide mobile communications standard. See GSM Association and GSM. and government buying vehicles with nearly every local, state and federal agency nationwide. As a result, the government segment has provided 95% and 75% sales revenue increases over the past two years consecutively with revenues expected to rise given high user demand for storage automation solutions. Desktop to Datacenter Solutions The new sales directors are responsible for the industry's most comprehensive DLTtape library family with desktop to datacenter library solutions that include: PowerStor L200: features one DLT (Digital Linear Tape) A magnetic tape technology originally developed by Digital for its VAX line. The technology was later sold to Quantum, which makes it available to other manufacturers. DLT uses half-inch, single-hub cartridges similar to IBM's 3480/3490/3590 line. drive, 8 cartridges, 280 GB capacity PowerStor L500: features up to 3 DLT drives, 14 cartridges, 490 GB capacity P1000 Series: features up to 4 DLT drives, 30 cartridges, 1.05 TB capacity 520 Series: features up to 4 DLT drives, 52 cartridges, 1.8 TB capacity 7100 Series: features up to 7 DLT drives, 100 cartridges, 3.5 TB capacity 2640 Series: features up to 9 DLT drives, 264 cartridges, 9.24 TB capacity P3000 Series: features up to 16 DLT drives, 326 cartridges, 11.4 TB capacity About ATL Products ATL Products, a Quantum Company, is recognized worldwide as a market innovator in the design, manufacture and service of automated DLTtape library systems having earned a reputation for superb quality and reliability. Delivering library systems through OEMs and a worldwide network of authorized resellers and distributors, ATL ships a large percentage of the world's DLTtape libraries. The DLTtape market is growing rapidly and ATL is at the forefront with thousands of library systems currently installed worldwide. Serving the world market for storage automation, corporate headquarters for ATL Products is in Irvine. An additional site in Irvine serves as one of the world's largest manufacturing facilities dedicated to DLTtape automation technology. Sales and service are provided throughout major cities in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia. For additional information, call ATL Products at 949/856-7800, or browse the company Web site at www.atlp.com. All performance and capacity specifications are native and can be doubled with 2:1 compression. DLTtape and DLT are trademarks of Quantum Corp. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. All other trademarks and registered trademarks are the property of their respective owners. The foregoing statements regarding performance and future products are forward looking statements and actual results could vary. Factors which could affect actual results include unexpected shortages of critical components, short product lives, the timing of new product introductions, competition (including new and directly competitive products from others), and the significant uncertainty of market acceptance of new products by both distribution channels and end-user customers. |
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