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ATI flagship mobile graphics selected for Apple's new 15- and 17-inch PowerBook G4 Notebooks.


Business Editors/High-Tech Writers

MARKHAM, Ontario--(BUSINESS WIRE)--Sept. 17, 2003

MOBILITY(TM) RADEON(TM) 9600 puts pedal to the metal in Apple's

new line-up

Today, ATI Technologies “ATI” redirects here. For other uses, see Ati.
ATI Technologies U.L.C. ATI is a major Canadian designer and supplier of graphics processing units, motherboard chipsets, and video display cards.
 Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ATYT ATYT ATI Technologies, Inc (stock symbol) ) (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
:ATY ATY Air Textured Yarn (textile)
ATY Watertown, SD, USA (Airport Code)
ATY After-Tax Yield
), the undisputed market leader across all mobile platforms, announced that the MOBILITYTM RADEONTM 9600 mobile visual processor, which uses advanced 0.13-micron technology, is now shipping in Apple's newest 15-inch and 17-inch PowerBook G4 notebooks.

"The MOBILITY RADEON 9600 drives incredible realism in the most advanced games and latest 3D workplace applications," said Phil Eisler, Vice President and General Manager, Mobile and Integrated Business Unit. "We have once again delivered a mobile VPU VPU Video Processing Unit
VPU Vice Presidential Unit (World Bank)
VPU VicarĂ­a Pastoral Universitaria (Santiago, Chile)
VPU Vulnerable Prisoner Unit (UK) 
 that offers immersive 3D environments, cinematic realism and earth-shattering performance to PowerBook notebook users - ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs.  is truly the driving force behind the mobile planet."

"The all-new 15-inch PowerBook with its sleek aluminum design and high-performance architecture offers the ideal balance of power and portability, while the 17-inch PowerBook provides mobile professionals with the largest display available in a notebook computer," said Greg Joswiak, Apple's vice president of Hardware Product Marketing. "The ATI Mobility Radeon 9600 graphics processor delivers revolutionary 3D performance with vivid, cinematic quality graphics that enable PowerBook customers to do studio-quality work on the go."

The MOBILITY RADEON 9600 enables digital content creators (DCC (1) (Direct Cable Connection) A Windows 95/98 feature that allows PCs to be cabled together for data transfer. DCC actually sets up a network connection between the two machines. ), graphic designers, video editors, power notebook users and gamers to experience SMARTSHADERTM 2.0 graphics on a mobile platform at full speed, with full image quality and color precision for both work or play without compromise. It also supports a comprehensive array of external display options including Apple's all digital 23-inch flat-panel Cinema HD Display and provides hardware acceleration for multiple video formats.

Company Background

ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2002 revenues in excess of US $1 billion, ATI has approximately 2,200 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 (ATY).

Copyright 2003 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:Sep 17, 2003
Words:430
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