ATI and Softimage to Offer Softimage/XSI Foundation and FireGL'TM' T2-128 Solution.

MARKHAM, Ontario -- ATI Technologies Inc. (TSX:ATY)(NASDAQ:ATYT) and Avid Technology, Inc. - together with its wholly owned subsidiary Softimage Co - today announced a complete graphics hardware and software solution for 3D artists and students. Both companies are now offering SOFTIMAGE(R)/XSI(R) Foundation software with the FireGL(TM) T2-128 AGP 8X workstation graphics accelerator in a single cost-effective package for US $599 MSRP.

"ATI and Softimage are offering 3D artists an extraordinary opportunity to have instant access to the professional animation software and the latest graphics technology - quickly and affordably," said Gareth Morgan, Senior Product Manager, Softimage. "This new bundle enables customers who are currently using AGP-based desktop systems to access leading animation and graphics technology, extending the life of their current hardware investments. By working together, both Softimage and ATI are underscoring the important synergy of software and hardware in today's digital content creation market."

"As the industry transitions to include smaller boutique studios and freelancers, both ATI and Softimage continue to design and deliver products that address the various needs of current and future CG professionals," said Dinesh Sharma, Director, Workstation Products, ATI. "This offer provides budget-conscious customers with two products that both feature high-end capabilities at an extremely competitive price."

Certified for SOFTIMAGE/XSI software and all leading industry applications, the FireGL T2-128 is an impressive entry-level workstation graphics accelerator, which gives users all the functionality of more expensive models. The FireGL T2-128, with 128 MB of unified graphics memory and dual display support through DVI-I and VGA connectors, brings an unprecedented level of graphics processing power to the CG market. The FireGL T2-128 is an ideal solution for entry-level digital content creators, enabling them to increase productivity and shorten design cycles while delivering optimal image quality.

Designed for individual 3D professionals, SOFTIMAGE/XSI Foundation software includes extensive polygon modeling tools, industry leading Subdivision Surfaces, and the revolutionary nonlinear animation and interactive rendering toolset - features that accelerate workflow and increase the value of the 3D content creation environment used in games, film and post-production work.

ATI's FireGL products are supported by a unified driver, which is tested and certified by professional 3D ISV partners, making system administration and upgrades cost effective and simple. All FireGL products come with a three year warranty and unlimited direct access to a dedicated workstation technical support team.

The SOFTIMAGE/XSI Foundation and FireGL T2-128 offer will be available online at www.ati.com and www.softimage.com for US $599 MSRP. For more information about ATI's FireGL product line, visit www.ati.com/FireGL

About ATI Technologies

ATI Technologies Inc. is the world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider and is dedicated to delivering leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With 2004 revenues of US $2 billion, ATI has more than 2,700 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

About Softimage Co.

Softimage Co., a wholly owned subsidiary of Avid Technology, Inc., is an industry leader in 3D animation, 2D cel animation, compositing, and special effects software, designed to address the demands of the film and commercial/broadcast and games/interactive industries. SOFTIMAGE/XSI software, an integral player in Avid's Make, Manage and Move Media(TM) strategy, is the flagship product offering from Softimage. It is the industry's first 3D nonlinear production environment providing animators and digital artists the freedom to make professional animation, visual effects, and games - from major motion pictures, to cartoons and commercials, to animated content for video games and Web sites. Softimage is proud to count amongst its customers: Omation Studios, R!OT, Mainframe, The Mill, Stan Winston Studios, Pixel Liberation Front, Hybride, Janimation, Quiet Man, PSYOP, Cinepix and Nerd Corps. The Softimage product family is designed to help users innovate, create, and collaborate throughout the production process. For more information about Softimage, visit www.softimage.com. For more information about Avid, visit www.avid.com.

Copyright 2004 ATI Technologies Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. All prices are USMSRP for the U.S. and Canada and are subject to change without notice. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. Softimage, XSI and Make, Manage and Move Media are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

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