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ATI and Samsung Electronics to cooperate on next-generation digital television products.


ATI Technologies Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ATYT ATYT ATI Technologies, Inc (stock symbol) )(TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
:ATY) announced recently that it has signed an agreement with SAMSUNG Electronics for strategic cooperation and joint development for Samsung's next generation of digital television platforms. This new generation of SAMSUNG digital TV's are to be powered by ATI's XILLEON and NXTWAVE chips, providing outstanding digital and analog picture quality, and exceptional reception capabilities, allowing consumers to enjoy the ultimate visual experience.

"SAMSUNG recognizes ATI's world class MPEG decoder, and RF signal reception capability. Coupled with ATI's outstanding semi-conductor and software capabilities, they are the technical leader in the visual display market," said Chang-wan Hong, Vice President, Visual Display Division, SAMSUNG Electronics. "We're pleased to utilize and leverage ATI's advantages in our digital television products."

"ATI has a long standing successful relationship with SAMSUNG. We're proud to continue our great work together with these upcoming digital television products," said Geoff Phillips, Vice President and General Manager, Digital Television Business Unit, ATI Technologies Inc. "As a recognized leader in the consumer product marketplace, SAMSUNG has the world class expertise to take advantage of ATI's technology in its digital television products. Our collaborative efforts will deliver amazing visual quality and performance for television consumers."

ATI has developed a number of industry leading chips for the digital television market. Some of which include: XILLEON, the world's first high-definition MPEG decoder system-on-chip; NXT2003, the world's only single-chip ATSC/OpenCable digital demodulator See demodulate.
Demodulator

A device used to recover the original modulating signal from a modulated wave. A demodulator is also known as a detector.
; and the THEATER 310, ATI's latest receiver--the performance leader in ATSC (Advanced Television Systems Committee) An international digital television (DTV) standard adopted by the U.S., Canada, South Korea, Taiwan and Argentina.  (Advance Television Systems Committee), NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC.  (National Television Systems Committee) and Digital Cable reception.
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Publication:EDP Weekly's IT Monitor
Article Type:Brief Article
Geographic Code:9SOUT
Date:Nov 10, 2003
Words:257
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