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ATI and Packard Bell Create a Stir at this Year's Cannes Film Festival.


Business Editors/High-Tech Writers

MUNICH, Germany--(BUSINESS WIRE)--May 20, 2003

Packard Bell selects ATI's RADEON 9800(TM) PRO to power its

digital entertainment solutions at the DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 Showroom

ATI Technologies Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ATYT ATYT ATI Technologies, Inc (stock symbol) )(TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
:ATY ATY Air Textured Yarn (textile)
ATY Watertown, SD, USA (Airport Code)
ATY After-Tax Yield
) today announced its exclusive cooperation with Packard Bell, the official partner to the DVD Showroom at the 56th Cannes Film Festival Cannes Film Festival

Film festival held annually in Cannes, France. First held in 1946 for the recognition of artistic achievement, the festival came to provide a rendezvous for those interested in the art and influence of the movies.
 in France. ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs.  will be providing its award winning 3D graphics board, the ATI RADEON(TM) 9800 PRO, to Packard Bell Digital Entertainment whose solutions allow festival goers to experience best of breed DVD viewing quality.

Festival goers can view all 'DVD Collection' films in the DVD showroom at the Palais des Festivals in Cannes (Level 01 - Aisle 12). The Digital Entertainment solutions from Packard Bell with more than 20 high-end PCs and LCD flat screens will provide a new dimension of cinematic experience.

"Today, ATI already enjoys a very strong business relationship with Packard Bell, and with this recent co-operation, we are even more proud of providing our award winning technology to Packard Bell for use at this renowned film festival", said Peter Edinger, Vice President and Managing Director, ATI Technologies (Europe) GmbH. "Going forward, we look forward to an even stronger and closer relationship with Packard Bell," concluded Mr. Edinger.

The exclusive "Cannes Film Festival DVD Collection" label was created in 2002 by the Cannes Film Festival meeting the new media and movie goers' demands. All films receiving the "DVD Collection" label will compete for the "2003 Cannes Film Festival DVD Prize" being awarded to the best film in two categories.

About ATI Technologies

ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2002 revenues in excess of US $1 billion, ATI has more than 1,900 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 (ATY).

Copyright 2003 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

For media or industry analyst support, visit our Web site at www.ati.com
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 20, 2003
Words:431
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