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ATI and Microsoft Usher in the HD Era of Gaming.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- E3

Xbox 360 redefines the visual experience: unparalleled performance drives new levels of realism and immersion

The era of HD gaming is in full effect at E3 2005 with ATI Technologies Inc. (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
:ATY ATY Air Textured Yarn (textile)
ATY Watertown, SD, USA (Airport Code)
ATY After-Tax Yield
)(NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ATYT ATYT ATI Technologies, Inc (stock symbol) ) showcasing the next-generation of visual entertainment on Xbox 360. Powered by a custom graphics processor from ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. , Xbox 360's elegant design combines raw power and gaming performance to deliver the absolute best console experience. Developed from the ground up for the HD world, the graphics processor in Xbox 360 provides unparalleled computational power and memory bandwidth, rendering games with striking image quality and immersive realism. Nearly two years in the making, the graphics technology behind Xbox 360 represents a quantum leap in technology and provides tremendous amounts of headroom for the HD gaming generation. At E3 2005 (booth 600), ATI Technologies Inc. will demonstrate an early glimpse of where Xbox 360 graphics are going with a next-generation demo featuring Ruby.

"The launch of Xbox 360 is a tipping point in the console market and will fully immerse gamers in the HD experience from head to toe," said Rick Bergman. Senior Vice President and General Manager, PC Business, ATI Technologies. "We now have the ability to engage gamers in a world of fluid realism, where motion and emotion combine to deliver an experience that transcends fantasy and reality. The graphics behind Xbox 360 bring a number of major new innovations to the graphics market that unlocks the imagination of developers and gamers alike."

In addition to the Ruby demo, the ATI booth at E3 2005 will show off some of the industry's most anticipated new game titles running on an award-winning portfolio of PC and consumer products.

About ATI Technologies

ATI Technologies Inc. is the world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost graphics processing unit See GPU.  (GPU GPU: see secret police.


(Graphics Processing Unit) A specialized logic chip devoted to rendering 2D or 3D images. Display adapters contain one or more GPUs for fast graphics rendering.
) provider and is dedicated to delivering leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets. With 2004 revenues of approximately US $2 billion, ATI has more than 2,700 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 (ATY).

Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

For media or industry analyst support, visit our Web site at http://www.ati.com

ATI Technologies Inc. (TSX:ATY) (NASDAQ:ATYT)
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:May 17, 2005
Words:463
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