ATI and Massive Render The Lord of the Rings: The Fellowship of the Ring in Real Time in Linux.Business Editors/High-Tech & Video Gaming video gaming n. 1. Gambling by means of interactive games of chance played on a video screen. 2. The playing of video games. Writers SIGGRAPH (Special Interest Group on Computer Graphics, www.siggraph.org) The arm of the ACM that specializes in computer graphics and interactive techniques. Providing publications, workshops and conferences, it has served technicians and researchers as well as the artist and business community 2002 Booth #13097 MARKHAM, Ontario--(BUSINESS WIRE)--July 23, 2002 Massive and ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. Join Forces at SIGGRAPH 2002 to Demonstrate Real-Time Cinematic Rendering ATI Technologies “ATI” redirects here. For other uses, see Ati. ATI Technologies U.L.C. ATI is a major Canadian designer and supplier of graphics processing units, motherboard chipsets, and video display cards. Inc. (Nasdaq:ATYT ATYT ATI Technologies, Inc (stock symbol) )(TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension :ATY ATY Air Textured Yarn (textile) ATY Watertown, SD, USA (Airport Code) ATY After-Tax Yield ) and Massive today announced that they will be rendering Academy Award(R) winner, "The Lord Of The Rings: The Fellowship Of The Rings," in real time at SIGGRAPH. This demonstration will be taking place in the ATI booth (#13097) and Massive booth (#5112) using ATI's FIRE GL(TM) workstation graphics technology. To produce accurate modeling of light and materials, and conquer complex technical challenges, Massive's team used TRUFORM(TM) and SMARTSHADER(TM) rendering and shading technology features to create real-time cinematic lighting effects that could only be accomplished in software, until now. "Implementing cinematic lighting effects in elaborate film sequences, such as those seen in this demonstration, showcases the power of ATI's FIRE GL(TM) workstation graphics technology," said Rick Bergman, senior vice president of marketing & general manager, desktop marketing, ATI Technologies Inc. "We've taken a great leap forward Great Leap Forward, 1957–60, Chinese economic plan aimed at revitalizing all sectors of the economy. Initiated by Mao Zedong, the plan emphasized decentralized, labor-intensive industrialization, typified by the construction of thousands of backyard steel to address the needs of digital content creators. With the strength of Massive software and the power of ATI's engine, visual computing enters a new era of functionality and control." "Seeing a computer generated film sequence rendered in real time is a huge benefit for artists," stated Stephen Regelous, Massive's chief technology officer and president. "Our technology demonstration showcases the huge leap forward taken by the digital content creation The development of newsworthy, educational and entertainment material for distribution over the Internet or other electronic media. See DAMS. community to address the implementation of technically complex data of thousands of realistic digital characters interacting with each other and their environment in a completely procedural simulation." ATI's groundbreaking FIRE GL workstation graphics technology is the first in the world to deliver a fully programmable floating point architecture in both OpenGL(R) 2.0 and Microsoft(R) DirectX(R) 9. The FIRE GL features eight parallel rendering pipelines, the industry's first, providing twice the rendering power of any competing product, giving digital content creators the ability to preview finished scenes in real-time, saving days of production time. About Massive Massive's software was created at the request of Director Peter Jackson, to support the intensive visual effects on the Academy Award-winning trilogy, The Lord of the Rings. Jackson required a solution that would create and manage complex crowds, while granting individual characters a set of behavioral rules or tasks to follow for heightened realism. As developed by founder and CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. Stephen Regelous, Massive answered this challenge. Massive's crowd control technology is now available to 3D content creators around the world. Massive's software offers digital artists an unprecedented level of power, flexibility and control based technology for the creation of complex, realistic crowd scenes. With Massive, digital artists can easily provide artificial intelligence and behavior to thousands of digital characters at one given time. About ATI Technologies ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI delivers leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top box, game console and handheld markets. With 2001 revenues in excess of US $1 billion, ATI has more than 1,900 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. (ATY). For media or industry analyst support, visit our Web site at http://www.ati.com Note to Editors: ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion