ATI and 3Dlabs Announce Collaboration to Accelerate Advancement of Shaders Using Industry-Standard Languages.High-Tech Writers Game Developers Conference 2003 Booth #827 SAN JOSE, Calif.--(BUSINESS WIRE)--March 5, 2003 ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. and 3Dlabs announce RenderMonkey(TM) Collaboration ATI Technologies, Inc. and 3Dlabs(R), Inc. Ltd., a wholly-owned subsidiary of Creative Technology Ltd., today announced a cooperative initiative to accelerate the development of the RenderMonkey(TM) shader development tool suite, which is available free of charge from both ATI and 3Dlabs. Under the terms of this agreement, ATI will continue to evolve the core RenderMonkey framework, and both companies will develop plug-in modules that support the industry standard Microsoft DirectX(R) HLSL HLSL High Level Shader Language (Microsoft DirectX) HLSL Harvard Law School Library HLSL Heidelberger Life Science Lab HLSL Hillcrest Litigation Services Limited (Australia) and OpenGL(R) 2.0 GLslang high-level shading languages. RenderMonkey will be distributed, free of charge, by both companies. The latest generation of programmable graphics devices - called Visual Processing Units (VPUs) - is creating the biggest revolution in graphics architecture in over a decade. VPUs can be programmed to undertake sophisticated cinematic quality graphics rendering as well as general-purpose imaging, graphics and vector processing. High-level shading languages will be the preferred way for ISVs to program these powerful devices - but there will need to be a new generation of tools to enable programmers to code, visualize, debug and manage shader programs. RenderMonkey is a hardware-independent tool suite created to advance the development and use of shader programs in 3D applications. It is currently being used by game developers and content creators to speed their shader development. ATI and 3Dlabs will work together to further develop RenderMonkey, and work closely with tool vendors to integrate RenderMonkey functionality into digital content creation The development of newsworthy, educational and entertainment material for distribution over the Internet or other electronic media. See DAMS. applications. "Industry standard shading languages and flexible, developer-friendly toolsets are the key enablers of the cinematic revolution," said Rick Bergman, Senior Vice President of Marketing and General Manager, Desktop, ATI Technologies Inc. "ATI initiated the development of RenderMonkey to ensure that software developers and content creators are able to fully realize the potential of our cinematic VPUs. We are delighted that 3Dlabs shares our vision and philosophy of working collaboratively with the industry through non-proprietary initiatives." "3Dlabs and ATI both believe that industry standards and cooperation are the most efficient way to cultivate and develop the necessary industry infrastructure and market opportunities for next generation programmable VPUs," said Neil Trevett, Senior Vice President Market Development, 3Dlabs, Inc. "We applaud ATI for creating RenderMonkey and look forward to working together to provide a sophisticated, hardware independent development environment used to catalyze the widespread deployment of DirectX and OpenGL shaders." About ATI Technologies Inc. ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU VPU Video Processing Unit VPU Vice Presidential Unit (World Bank) VPU Vicaría Pastoral Universitaria (Santiago, Chile) VPU Vulnerable Prisoner Unit (UK) ) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2001 revenues in excess of US $1 billion, ATI has more than 1,900 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on (ATYT ATYT ATI Technologies, Inc (stock symbol) ) and the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. (ATY ATY Air Textured Yarn (textile) ATY Watertown, SD, USA (Airport Code) ATY After-Tax Yield ). About 3Dlabs 3Dlabs, the leading innovator in visual processing, supplies graphics accelerator solutions to a broad range of professionals including the Computer Aided Design (application) Computer Aided Design - (CAD) The part of CAE concerning the drawing or physical layout steps of engineering design. Often found in the phrase "CAD/CAM" for ".. manufacturing". (CAD), Digital Content Creation (DCC (1) (Direct Cable Connection) A Windows 95/98 feature that allows PCs to be cabled together for data transfer. DCC actually sets up a network connection between the two machines. ), and visual simulation markets. Its award-winning Wildcat(R) graphics solutions are available in the industry's leading OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and workstations, in the channel through an international distributor/reseller network, and directly to end-users at 3Dlabs' online store. For more information on 3Dlabs products, visit www.3dlabs.com. 3Dlabs is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Creative Technology Ltd. Copyright 2003 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice. 3Dlabs and Wildcat are registered trademarks of 3Dlabs Inc., Ltd. in the United States and/or other countries. OpenGL is a registered trademark of SGI. All other brand and product names mentioned herein are trademarks of their respective owners and are hereby recognized as such. For media or industry analyst support, visit our Web site at http://www.ati.com. |
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