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ATI Unveils RADEON 8500 MAC EDITION; Technology Offers Brilliant Visual Effects, Excellent Gaming Performance and Outstanding Visual Quality to Macintosh Users.


Business Editors/High-Tech Writers

MARKHAM, Ontario--(BUSINESS WIRE)--Jan. 8, 2002

ATI Technologies Inc. (Nasdaq:ATYT ATYT ATI Technologies, Inc (stock symbol) )(TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
:ATY ATY Air Textured Yarn (textile)
ATY Watertown, SD, USA (Airport Code)
ATY After-Tax Yield
), a world leader in the supply of graphics, video and multimedia solutions, today introduced the RADEON(TM) 8500 MAC EDITION graphics board, based on ATI's feature-rich and innovative RADEON 8500 GPU GPU: see secret police.


(Graphics Processing Unit) A specialized logic chip devoted to rendering 2D or 3D images. Display adapters contain one or more GPUs for fast graphics rendering.
 (graphics processing unit See GPU. ).

The RADEON 8500 retail graphics board for the Mac platform, featuring a core clock speed of 250 MHz and a memory clock speed of 275 MHz, as well as 64 MB of DDR (Double Data Rate) Refers to an SDRAM memory chip that increases performance by doubling the effective data rate of the frontside bus. For more details, see SDRAM.

DDR - Double Data Rate Random Access Memory
 memory, will power users through graphics intensive business applications or the most challenging games on the market. The RADEON 8500 Mac Edition delivers up to 25 percent higher performance than the nearest competitive product(1). Available in February, it has a suggested retail price of (US) $299.

"The RADEON 8500 MAC EDITION delivers a new standard of performance, functionality and visual quality for Macintosh gaming and 3D design," said Stan Ossias, Product Manager, Mac Products, Desktop Marketing, ATI Technologies Inc. "Not only will the RADEON 8500 MAC EDITION offer an unbelievable gaming experience, but the new technologies in this GPU, bring new features and functions into the professional space as well."

The RADEON 8500 MAC EDITION brings many experience-enhancing technologies to the Macintosh platform such as:
-- TRUFORM(TM), ATI's innovative rendering technology that helps deliver smooth
and natural 3D images in a performance-efficient manner;

-- SMOOTHVISION(TM), ATI's FSAA (Full Scene Anti-Aliasing) technology, designed
to minimize jagged edges and smooth images;

-- SMARTSHADER(TM), ATI's advanced programmable pixel and vertex shader
technology is also enabled in the GPU's hardware, allowing for more complex and
realistic texture and lighting effects without sacrificing performance;

-- HYPER Z(TM) II, a next-generation memory bandwidth saving technology that
boosts rendering performance by 20 percent;

-- CHARISMA ENGINE(TM) II, which supports transform, clipping and lighting (T &
L) at 62.5 million triangles/second peak processing capability;

-- PIXEL TAPESTRY(TM) II, the RADEON 8500's 3D rendering engine, which uses
four rendering pipelines to process an incredible 2 gigatexels per second for
incredibly high fill rates in 32-bit color at high resolutions; and

-- VIDEO IMMERSION(TM) II, a second-generation technology that enables
integration of industry-leading digital video features, including DVD (digital
versatile disc) video playback and advanced de-interlacing algorithms for
unprecedented video quality.


The AGP (Accelerated Graphics Port) A high-speed 32-bit port from Intel for attaching a display adapter to a PC. It provides a direct connection between the card and memory, and only one AGP slot is on the motherboard.  card, which is compatible with both Mac OS 9 and Mac OS X, is an ideal replacement for older, factory-installed graphics cards in Power Mac computers. It also features multiple display capability, supporting a variety of combinations of output through DVI-I (DVI-Integrated) See DVI. , VGA (Video Graphics Array) The display standard for the PC. All PC display adapters support VGA, and Windows machines boot up in "VGA mode" before switching to higher resolutions.  and TV-out connectors.

Company Background

Founded in 1985, ATI Technologies Inc. is a world leader in the supply of graphics, video and multimedia solutions for the personal computer and Mac platforms. The pioneer, innovator and market leader in the graphics industry, ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs.  provides cutting-edge technologies for the PC, workstation, set-top box, game console and other consumer appliances markets. The Company has more than 1,900 employees supporting customers from its headquarters in Markham, Ontario, Canada, as well as from offices in Barbados, France, Germany, Hong Kong, Ireland, Japan, Malaysia, the United Kingdom and the United States. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 (ATY).

Note to Editors: ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

(1) Based on internal Quake 3 benchmarks comparing RADEON 8500 Mac

Edition and Nvidia GeForce 3, using identically configured Power

Mac G4 800DP systems running Mac OS X version 10.1.2 at 1600x1200

resolution.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 8, 2002
Words:614
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