ATI Technologies Selects C-Cube as MPEG-1 Supplier for Mach 264 Graphics Products; C-Cube's CL450SWA Addresses Demand for Digital Video on the Desktop.MILPITAS, Calif.--(BUSINESS WIRE)--June 26, 1996--C-Cube Microsystems Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CUBE), a market leader in digital video, today announced that ATI Technologies “ATI” redirects here. For other uses, see Ati. ATI Technologies U.L.C. ATI is a major Canadian designer and supplier of graphics processing units, motherboard chipsets, and video display cards. , Inc. has selected C-Cube's CL450SWA adv. 1. So. MPEG-1 video decoder to deliver full-screen, full-motion video Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye. with CD-quality sound for its Mach 264 series of 2D and 3D graphics chip products. The Mach 264 graphics chip family are incorporated into the motherboard designs of leading PC manufacturers. ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. is using C-Cube's MPEG-1 video decoding technology to provide PCs with 30 frames per second, full-motion video and 44.1kHz CD-quality stereo audio to address video-centric PC applications. The boards, capable of playing VideoCD 1.1 and 2.0 titles, are available as either stand-alone MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). VideoCD playback cards, or as multi-functional boards combining MPEG VideoCD with a TV tuner and video capture. "ATI's Mach 264 family is forging new ground in addressing the growing demand for VideoCD 2.0 and full-motion digital video on the desktop PC," said Alex Daly, vice president of marketing for C-Cube Microsystems. "ATI's graphics boards combined with C-Cube's digital video technology delivers a high-performance, yet affordable playback solution." "C-Cube is an industry leader in developing integrated MPEG solutions for the PC and consumer markets," said David Jones David Jones is a common name, particularly in Wales, and there have been several well-known individuals with this name. Variations include Dave Jones and Davy Jones. , ATI Multimedia Group Product Manager. "C-Cube's highly integrated MPEG-1 decoder gives us a reliable, cost-effective video playback solution for OEMs looking to add MPEG-1, TV tuner and video capture all on one add-in card." The CL450SWA communicates with the Mach 264 graphics chip via the ATI Multimedia Connector (AMC (Advanced Mezzanine Card) See AdvancedTCA. ) interface, a bi-directional data flow interface which manages the exchange of data between video and graphics engines. Tightly-coupled drivers between the CL450SWA and the Mach 264 ensure maximum video and graphics performance on all Mach 264-based platforms. Full motion video playback can be achieved even when the CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. is performing other heavily-tasked functions, such as 3D graphics or modem/internet connectivity. CL450SWA Overview The CL450SWA is a single-chip MPEG-1 decoder that delivers playback of full-screen, full-motion video and CD-quality sound. The CL450SWA consists of C-Cube's CL450 MPEG-1 video decoder, used to decode the compute-intensive video portion of the bitstream, and a tightly-coupled custom driver that delegates the easier audio decode processing to the CPU. The CL450SWA supports full MPEG-1 audio and video bitstreams, as well as system demultiplexing, to deliver synchronized VideoCD playback. The CL450SWA driver also supports higher system-level features such as VideoCD 2.0 title compatibility. VideoCD Overview VideoCD incorporates MPEG-1 audio and video, menus, high-resolution stills and a simple playback control PBC (Playback Control) allows you to play Video CDs interactively by following the menu on the TV screen. [Category:Video storage]] language that allows light interactivity on a standard 5-inch compact disc. MPEG-1 provides VHS-quality digital video and CD-quality audio, and is gaining acceptance worldwide as a medium for movies, music videos and Karaoke. Menus allow users to easily view the contents of a disc and to navigate between audio/video chapters or segments. High-resolution stills can be combined with audio to make a slide show that is synchronized to music or viewed individually under user control, making VideoCD an excellent medium for catalogs, training applications and educational titles, as well as movies and music videos. C-Cube Microsystems C-Cube Microsystems Inc. designs and markets integrated circuits Integrated circuits Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1. and software that implement international standards for the compression of digital images and video. Compression allows digital video to be used in fast-growing applications such as multimedia computing, CD-based consumer electronics and digital television. C-Cube Microsystems has its headquarters in Milpitas, Calif. and has offices in North America, Europe and Asia. The company employs 380 people worldwide. Its stock is traded on the Nasdaq National Market System under the symbol CUBE. C-Cube can be reached at 409/944-6300 or on the worldwide web at http://www.c-cube.com. ATI Technologies ATI Technologies designs, manufactures, and markets innovative and award-winning multimedia acceleration solutions and graphics components for personal computers. The company is one of the world's leading suppliers of video and 2D/3D graphics accelerator products to OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and and retail customers. Founded in 1985, ATI employs about 700 people at headquarters in Thornhill, Ontario, and offices in the United States, France, Germany and the United Kingdom. The company is ranked among Canada's largest technology firms with fiscal 1995 revenues of $360 million. ATI Technologies is a public company whose shares trade on the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. . More information on ATI and its products can be obtained at its website www.atitech.ca or by calling 905/882-2600. CONTACT: C-Cube Microsystems Mary Sharpless, 408/944-8628 mary.sharpless@c-cube.com |
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