ATI Technologies Launches Full-Service E-Commerce Operations in U.S. and Canada with ChannelWave.

ALISO VIEJO, Calif. & MARKHAM, Ontario -- ChannelWave, Inc., the leader in channel management and commerce solutions and managed services, and ATI Technologies, Inc. today announced that ATI has launched full-service commerce sites in the United States and Canada, powered by ChannelWave. The new online stores offer direct, secure access to ATI's award-winning, innovative 3D graphics and digital media products for every level of computer pro, gamer and enthusiast, as well as accessories, specials and ATI-branded posters, mouse pads, baseball caps and T-shirts. The sites can be accessed via ATI's corporate Web site or directly at shop.ati.com in the U.S. and shopati.ca in Canada.

The ATI sites create a positive customer experience by creating an online retail site that links to the corporate Web site and provides easy-to-find information on product features, specifications, availability, warranty, best sellers, recommended accessories and special promotions like free shipping. Using ChannelWave, ATI is also able to automate trade-up programs for customers and offer an employee purchase program for ATI and retail partner employees in the U.S. and Canada. Upcoming features will include reviews and accessories tabs, special offers, gift certificates, loyalty programs and affiliate marketing. ChannelWave's managed services model provides a complete commerce solution for ATI, from designing and hosting the online store, to merchandising, marketing campaigns, transaction management, fraud screening, multi-sourced fulfillment based on cost and availability, customer service call center, telesales and returns.

"As the needs of our online store grew, we recognized that outsourcing was the best way to manage our sales growth, avoid operational headaches and improve efficiencies across our e-commerce initiatives," said Bal Sahjpaul, Director, Marketing Services, ATI Technologies. "We selected ChannelWave over competitors because of its customized approach to meeting our business requirements and the unique needs of our customers. We are already light years ahead of where we were. The new sites are well designed, feature expert merchandising and customer service, and make it easy to process and fulfill orders."

ATI anticipates that ChannelWave will help it to significantly increase online sales by driving additional traffic to the sites, converting that traffic to additional sales, providing expert customer service and gaining a more complete view of its customers and their needs. The new commerce service will also strengthen ATI's 1-to-1 marketing relationship with its growing community of gamers and PC enthusiasts, who share opinions, help develop games and drive ATI's quest to deliver the "ultimate visual experience" for its customers. ATI and ChannelWave will support these goals with email, Web and print campaigns, as well as product forums, tutorials and surveys that link to the commerce sites.

"ATI demonstrates the clear economic and operational benefits of ChannelWave's on-demand model for companies that want to turn e-commerce into a strategic advantage," said ChannelWave CEO Rob Hagen. "With proven infrastructure, tailored marketing services and the most efficient fulfillment and operational support available, we are helping manufacturers to expand their market reach, strengthen their brands and increase the value of their customer relationships."

About ATI Technologies

ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2003 revenues in excess of US $1.3 billion, ATI has more than 2,500 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

About ChannelWave

ChannelWave, Inc. helps businesses solve their most important demand chain business problems - from developing channels to creating demand, managing and closing sales opportunities, managing contracts and pricing, transacting and fulfilling orders and managing customer service, warranties and returns. The company's channel management and commerce solutions and managed services enable businesses to sell and support their products and services directly online or through dealer, VAR and retail channels. ChannelWave is helping more than 100 high-tech, manufacturing, financial services, automotive and telecommunications clients, including AT&T, BEA Systems, HP, Kia Motors, Logitech, PTC, Research in Motion, Sony, Toshiba and Verizon, increase sales and margins by building stronger connections to their channels and customers. The company is headquartered in Aliso Viejo, CA, and has an office in Cambridge, MA and regional sales offices across the United States. More information is available at www.channelwave.com or by calling [phone].

ChannelWave is a registered trademark of ChannelWave, Inc. All other logos, company and product names may be trademarks or registered trademarks of their respective owners.