ATI Powers World's First High-Definition Digital Media Player.Business Editors/High-Tech Writers MARKHAM, Ontario--(BUSINESS WIRE)--Nov. 3, 2003 XILLEON(TM) 225 enables Roku HD1000 to display photos, art, video files on HDTVs ATI Technologies Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ATYT) (TSX:ATY) announced today that its XILLEON(TM) 225 chip powers the world's first high-definition digital media player. Introduced just last month and now in North American consumer electronic stores, the Roku HD1000 connects to any HDTV and provides a high-resolution canvas for digital media such as photos, art, music and dynamic media applications. XILLEON's architecture is responsible for powering many of the 480i, 480p, 720p and 1080i true high-definition features of the Roku HD1000 including LiveArt, which brings motion to art. Through high-definition MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 2 video, LiveArt motifs such as a field of vibrant orange poppies blowing in the wind, or a rippling deep blue mountain lake Blue Mountain Lake is a lake in Arkansas, United States. A U.S. Army Corps of Engineers Lake on the Petit Jean River in west central Arkansas, Blue Mountain Lake has approximately 50 miles of shoreline, located between Mount Magazine and the Ouachita Mountain range just west of , can turn any HDTV into a window to the world. Additional LiveArt such as the Roku Aquarium takes advantage of XILLEON's real-time high-definition MPEG decoder. "Thanks to the power of the XILLEON chip, the Roku HD1000 can also easily access digital photo files from a computer or directly from a digital camera's memory card, providing the ability to show custom slide shows on a TV," said Daniel Eiref, Director of DTV Marketing and Business Development, ATI Technologies Inc. "XILLEON's video and graphic format conversion scaler for real-time digital images allows consumers to use the Roku HD1000 to scale and pan through their digital photos." "ATI's XILLEON 225 provided Roku with a range of capabilities that have helped us offer new ways to access great content - from favorite art images to personal photos - and deliver that content to their TV," said Roku chief technology officer Don Woodward. "ATI is definitely leading the way in supplying the consumer electronics industry with a high-definition chip that does it all." XILLEON 225 integrates into a single chip all the processing, graphics, video, audio, and I/O (input and output) capabilities needed in the Roku HD1000. Included in the XILLEON 225 is a 300MHz MIPS (Million Instructions Per Second) The execution speed of a computer. For example, .5 MIPS is 500,000 instructions per second; 100 MIPS is a hundred million instructions per second. (R) CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. (central processing unit See CPU. (architecture, processor) central processing unit - (CPU, processor) The part of a computer which controls all the other parts. Designs vary widely but the CPU generally consists of the control unit, the arithmetic and logic unit (ALU), registers, temporary buffers ), dual-HD (high definition) capable MPEG decoder, audio decoder, dual display engine, conditional access, transport demultiplexers, PCI (Peripheral Component Interconnect See PCI. (hardware) Peripheral Component Interconnect - (PCI) A standard for connecting peripherals to a personal computer, designed by Intel and released around Autumn 1993. PCI is supported by most major manufacturers including Apple Computer. ), USB (universal serial bus See USB. (hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission. ), and hard disk drive interfaces. Roku HD1000 The Roku HD1000 is priced at USD $499.99. Roku Art Packs are priced from USD $39.99 - $69.99. The Roku HD1000 and Roku Art Packs can be ordered at www.rokulabs.com. Additionally the Roku HD1000 and Roku Art Packs can be found on www.amazon.com and in consumer electronics stores nationwide including Good Guys, Magnolia Audio Video Magnolia Audio Video is a specialty consumer electronics retailer in the United States. It currently operates 13 standalone stores throughout Washington, Oregon, and California. and Tweeter Home Entertainment Group locations such as all Tweeter, HiFi Buys, Sound Advice, Showcase Home Entertainment and Hillcrest High Fidelity. About Roku Roku is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. located in Palo Alto, Calif., and founded by Anthony Wood, the inventor of the personal video recorder See DVR. (PVR). Roku designs ultra-sleek digital media products that maximize the home entertainment experience. The Roku(TM) HD1000 is the world's first high-definition digital media player and delivers stunning photos, LiveArt, music and dynamic media applications to any HDTV. Based on an open platform, Roku's digital media products create new opportunities for developers to broaden the ways consumers enjoy home entertainment. About ATI Technologies ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2003 revenues in excess of US $1.3 billion, ATI has more than 2,200 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. (ATY). Copyright 2003 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice. |
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