ATI Leads Industry in HDTV Reception Technology; New THEATER 313 Chip Offers Advanced Functionality and Highest Performance For HDTV Receivers.Business Editors/High-Tech Writers MARKHAM, Ontario--(BUSINESS WIRE)--Dec. 2, 2003 ATI Technologies Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ATYT ATYT ATI Technologies, Inc (stock symbol) ) (TSX:ATY) today introduced the THEATER(TM) 313 - a simple and cost-effective way for television manufacturers to meet United States Federal Communications Commission Federal Communications Commission (FCC), independent executive agency of the U.S. government established in 1934 to regulate interstate and foreign communications in the public interest. requirements and "Plug and Play" agreement. The new receiver chip will be attractive to manufacturers of set-top boxes, ITDs (integrated tuner demodulator See demodulate. Demodulator A device used to recover the original modulating signal from a modulated wave. A demodulator is also known as a detector. ), PC-DTVs (personal computer-digital television) and datacast equipment. Designed to operate in Digital Cable Ready See CableCARD. , analog NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC. (National Television Standards Committee (electronics) National Television Standards Committee - (NTSC) The body defining the television video signal format used in the USA. The UK equivalent is PAL. Also, humorously, "Never Twice the Same Colour". ), and ATSC (Advanced Television Systems Committee) terrestrial broadcast environments, ATI's THEATER 313 offers a high level of integration that allows manufacturers to develop high performance, high functionality products in a space- and cost-effective manner. "It's no longer good enough to just deliver world class ATSC receiver performance," said Mike Gittings, Director of Digital Television Marketing, DTV/Consumer Products Group, ATI Technologies Inc. "The market has become more complex. FCC mandates require the phased in integration of ATSC receivers into new integrated DTV products. Manufacturers and consumers desire integrated digital cable compatibility. We also realize that analog content is not going away. Today's solutions must address all of these market requirements. On top of that, modern receivers must improve digital reception reliability, provide better analog picture quality, and reduce cost. THEATER 313 is designed to address all these needs." THEATER 313 enables manufacturers to deliver exceptional cable performance products to consumers. THEATER 313 offers quick access to signals while reducing interference. For digital terrestrial reception, the advanced equalizer provides exceptional dynamic and static multi-path performance. Superior performance in harsh environments is achieved by the use of robust synchronization and equalization algorithms. ATI's THEATER 313 incorporates a universal QPSK (quadrature phase shift keying) forward data channel (FDC) receiver and a BTSC/Dual FM demodulator and decoder. The THEATER 313 is configurable to operate in either the ITU-J.83B/SCTE DVS-031 compliant 64 QAM (quadrature amplitude modulation See QAM. Quadrature Amplitude Modulation - (QAM) A method for encoding digital data in an analog signal in which each combination of phase and amplitude represents one of sixteen four bit patterns. This is required for fax transmission at 9600 bits per second. ) or 256 QAM modes used by digital cable systems, the NTSC analog system, or the ATSC compliant 8VSB (vestigal sideband) mode used in digital terrestrial broadcasting. For digitally modulated input signals (QAM or 8VSB), THEATER 313 outputs a parallel or serial MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). compliant transport stream. For analog NTSC input signals, THEATER 313 outputs the video as an analog composite video signal and the audio as decoded digital Left and Right channels via an I2S port. For the out-of-band FDC, THEATER 313 performs the QPSK demodulation and provides a direct digital interface to CableCARD(TM) devices. THEATER 313 samples and evaluation systems are available to qualified customers. ATI Technologies will exhibit its DTV technologies at The Western Show at CableNET '03 (Hall C) December 2 to 5, 2003 in Anaheim, California. In addition, ATI Technologies will exhibit DTV solutions at International CES 2004, booth 23045, South Hall, Upper Level, Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. . About ATI Technologies ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2003 revenues in excess of US $1.3 billion, ATI has more 2,200 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. (ATY). Copyright 2003 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice. For media or industry analyst support, visit our Web site at http://www.ati.com |
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