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ATI Launches the Most Powerful Graphics Chip On the Market.


Business Editors/Technology Writers

Macworld New York 2002

ATI's RADEON(TM) 9000 PRO and RADEON(TM) 9700 unveiled at Macworld,

bringing unprecedented graphics power to the Macintosh platform

ATI Technologies Inc. (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
:ATY ATY Air Textured Yarn (textile)
ATY Watertown, SD, USA (Airport Code)
ATY After-Tax Yield
, NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ATYT ATYT ATI Technologies, Inc (stock symbol) ) today announced that its groundbreaking new RADEON(TM) 9000 PRO and RADEON(TM) 9700 visual processors will be coming to Macintosh in the late summer and early fall. The revolutionary RADEON chips will astound a·stound  
tr.v. a·stound·ed, a·stound·ing, a·stounds
To astonish and bewilder. See Synonyms at surprise.



[From Middle English astoned, past participle of astonen,
 Mac users with twice the graphics power and performance than any other chip on the market.

"As with all RADEON products, the RADEON 9000 PRO and RADEON 9700 were developed with the Mac in mind," said Rick Bergman, Senior Vice President, Marketing and General Manager, Desktop, ATI Technologies Inc. "When combined with the latest versions of Mac OS X and Power Mac hardware, these graphics boards will be a strong draw for Apple users looking to increase their 3D performance, extend their creative potential and enhance their overall visual experience in virtually all applications."

A RADEON 9000 PRO Mac Edition board, featuring 64MB of DDR (Double Data Rate) Refers to an SDRAM memory chip that increases performance by doubling the effective data rate of the frontside bus. For more details, see SDRAM.

DDR - Double Data Rate Random Access Memory
 memory and dual-digital display capabilities, will be available through Apple resellers and other distribution channels. With its combination of ADC (1) See A/D converter.

(2) (Apple Display Connector) A peripheral connector from Apple that combines digital video display, USB and power in one cable.
 (Apple Display Connector The Apple Display Connector (ADC) is a proprietary modification of the DVI connector that combines analog and digital video signals, USB, and power all in one cable. ) and DVI-I (DVI-Integrated) See DVI.  (Digital Visual Interface “DVI” redirects here. For other uses, see DVI (disambiguation).

The Digital Visual Interface (DVI) is a video interface standard designed to maximize the visual quality of digital display devices such as flat panel LCD computer displays and digital
) ports, the RADEON 9000 PRO Mac Edition will allow users to attach one or two traditional flat panels, Apple flat panels or CRT (1) (C RunTime) See runtime library.

(2) (Cathode Ray Tube) A vacuum tube used as a display screen in a computer monitor or TV. The viewing end of the tube is coated with phosphors, which emit light when struck by electrons.
 monitors with ultimate convenience.

The RADEON 9000 PRO is packed with impressive features including a quad-pipeline 3D architecture capable of handling the most demanding applications with amazing speed. The chip also harnesses SMARTSHADER(TM) technology to deliver complex, movie-quality effects and SMOOTHVISION(TM) technology that enhances image quality without compromising performance.

"Now users who want a faster graphics card can connect an Apple Cinema Display The Apple Cinema Display is a product line of widescreen flat panel monitors made by Apple Inc.. Apple initially introduced the 22" Apple Cinema Display in September 1999 alongside the Power Mac G4.  to their system without having to use a costly adapter," said Stan Ossias, Senior Product Manager, ATI Technologies Inc. "They can even have two full size Cinema Displays running simultaneously, which will make users more productive."

The RADEON 9700 visual processor represents the highest achievement in semiconductor technology, delivering a quantum leap in graphics capability. It doubles the capacity of the previous generation high-end graphics accelerators to deliver breathtaking performance, amazing visual quality and lifelike animation at all resolutions. It includes a long list of groundbreaking technologies, such as eight parallel rendering pipelines and floating-point color precision, into a chip with over 100 million transistors - more than twice as many as today's leading CPUs. The RADEON 9700 Mac Edition board will feature 128MB of high speed DDR memory and a dual display support for CRT and flat panel monitors.

"This fall, Mac users will also be witness to the raw power of ATI's RADEON 9700, the world's fastest and most technically advanced chip," said Bergman. "The RADEON 9700 will drive graphics technology to new heights, totally outperforming every graphics chip currently on the market."

About ATI Technologies

ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI delivers leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top box, game console and handheld markets. With 2001 revenues in excess of US $1 billion, ATI has more than 1,900 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 (ATY).

Copyright 2002 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

For Information:
Patricia Mikula, Public Relations Manager
Desktop and Workstation Products
(905) 882-2600, Ext. 8809 or pmikula@ati.com

For media or industry analyst support, visit our Web site at
http://www.ati.com
Other ATI Contacts:
Tenille Cuthbertson, Counsellor, BenchMark Porter Novelli, at (416)
422-7163 or tcuthbertson@bmporternovelli.com

For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies Inc.,
at (905) 882-2600, Ext. 2631 or jcraig@ati.com

ATI RADEON 9000 PRO and 9700 available for Next-Generation Apple
Platforms

                         ATI Technologies Inc.
                     1 Commerce Valley Drive East
                        Markham, Ontario Canada
                                L3T 7X6
                       Telephone: (905) 882-2600
                       Facsmile: (905) 882-2620
                              www.ati.com
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:Jul 18, 2002
Words:722
Previous Article:ATI Introduces RADEON 9000 and RADEON 9000 PRO, Setting a New Standard for Mainstream Graphics.
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