ATI First to Market with Mobile PCI Express Graphics Solutions.News Editors MARKHAM, Ontario--(BUSINESS WIRE)--June 1, 2004 MOBILITY(TM) RADEON(TM) X600 and AXIOM(TM) usher in Verb 1. usher in - be a precursor of; "The fall of the Berlin Wall ushered in the post-Cold War period" inaugurate, introduce commence, lead off, start, begin - set in motion, cause to start; "The U.S. a new era of ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. mobile graphics leadership for PCI Express ATI Technologies Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ATYT ATYT ATI Technologies, Inc (stock symbol) )(TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension :ATY ATY Air Textured Yarn (textile) ATY Watertown, SD, USA (Airport Code) ATY After-Tax Yield ), the global leader for mobile graphics, today announced MOBILITY(TM) RADEON(TM) X600, the industry's first mobile PCI Express graphics processor, along with AXIOM(TM), a modular design innovation for PCI Express notebook upgradeability. ATI's mobile PCI Express solutions will be employed by more than sixteen of the industry's leading OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and and ODM (Original Design Manufacturer) A contract manufacturer that uses its own designs and intellectual property (IP). See contract manufacturer. designers including, Acer, Arima, ASUS ASUS Arts and Science Undergraduate Society (Queen's University) ASUS Air Support Squadron (USAF) ASUS Annual Support & Update Service ASUS Administrative Support/Utilization , Clevo, ECS See eComStation. , eMachines, FIC FIC First International Computer FIC Fogarty International Center (John E. Fogarty International Center for Advanced Study in the Health Sciences; National Institutes of Health) FIC Fellowship for Intentional Community , Gateway, HP, Inventec, LG, Mitac, Samsung, Quanta quan·ta n. Plural of quantum. , Uniwill and Wistron. The launch of MOBILITY RADEON X600 and AXIOM will take place on June 3rd at a gala event in Taipei, Taiwan. "ATI is leading the charge to deliver the highest-performance native PCI Express graphics processors for notebooks," said Gerry Kaufhold, Principal Analyst, In-Stat/MDR (Scottsdale, AZ). "ATI's modular approach helps PC OEMs win early in the fast-growing mobile market, with the full line of ATI MOBILITY solutions to help them stay in front as the business develops in the future." With the introduction of MOBILITY RADEON X600, ATI introduces the first in a family of mobile PCI Express graphics processors. With numerous design wins out of the gate, MOBILITY RADEON X600 builds on the industry-leading feature set and performance of MOBILITY RADEON 9700. New features on MOBILITY RADEON X600 include LCD-EE(TM), an enhanced display architecture for high-resolution widescreen panel support, and LCD latency reduction. MOBILITY RADEON X600 will also support POWERPLAY(TM) 5.0, a power management solution optimized for PCI Express. With MOBILITY RADEON X600, users enjoy high-performance graphics capable of handling today's most visually demanding applications, and the security of knowing they have the headroom to leverage the future benefits of PCI Express. As the industry pioneer in upgradeable graphics with such technologies as FLEXFIT(TM), ATI now introduces a new path forward with AXIOM for PCI Express. A flexible and modular approach, AXIOM enables OEM and ODM designers to easily develop notebooks that can accommodate upgradeable modules for graphics and enhanced multimedia. Over the coming months, ATI will introduce a family of AXIOM modules for performance notebooks. "As the leader in notebook graphics, ATI is pleased to announce the world's first notebook GPU GPU: see secret police. (Graphics Processing Unit) A specialized logic chip devoted to rendering 2D or 3D images. Display adapters contain one or more GPUs for fast graphics rendering. for PCI Express," said Philip Eisler, Vice President and General Manager, Integrated and Mobile, ATI Technologies. "By adopting ATI's AXIOM module for PCI Express now, OEMs, ODMs and end users can easily upgrade to ATI's future family of exciting PCI Express products for the best in graphics and video." After extensive industry consultation, ATI employed a mobile PCI Express strategy that was tailored to meet OEM and ODM needs of performance, power management and time-to-market. "Through working with ATI, Acer has the ability to deliver industry-leading PCI Express graphics from a vendor who understands the mechanics of notebook design and segmentation," said Campbell Kan, Head, Notebook Products Line, IT Products Business Group, Acer. "By investing early in mobile PCI Express graphics, ATI has given us the ability to improve our time-to-market in the deliver a range of next-generation PCI Express based notebooks." "In a market as competitive as notebook PCs a new technology is only as good as the products that support it," said Kyuho Uhm, Vice President, Samsung. "Through making the necessary investments in native PCI Express, "ATI is providing us with the products and technology foundation to speed time to market and offer new value to our customers." "The appetite for high-performance graphics in notebook PC's continues to grow, with customers demanding an exceptional visual experience that doesn't sacrifice power or mobility," said William Diehl, Director, Platform and Technology, Gateway. "With market-ready products and a strong mobile technology vision, ATI is enabling us to deliver a modular suite of mobile PCI Express graphics solutions to our broad customer base." "The FLEXFIT approach was revolutionary in enabling notebook designs to be easily tailored to individual customer needs," said Tony Chen, NB Business General Manager, ASUSTek Computer Inc. "We applaud ATI for extending this innovation to PCI Express with AXIOM and enabling consumers to enjoy greater choice, flexibility and value from their notebook PCs." "A native PCI Express solution was absolutely essential to our notebook design," said David Chen, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Uniwill. "That was the only way we could assure our customers that they would have the full performance and feature benefits the new bus brings." "MOBILITY RADEON X600 is the clear leader in Notebook PCI Express graphics," said Ken Kan, Sr. VP of Product Marketing, Arima. "Furthermore, with AXIOM, ATI is enabling faster time to market with modular graphics and multimedia solutions for PCI Express." MOBILITY RADEON X600 and AXIOM are part of ATI's company-wide discrete graphics PCI Express launch at Computex. For more details please visit www.ati.com. About ATI Technologies ATI Technologies Inc. is the world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU VPU Video Processing Unit VPU Vice Presidential Unit (World Bank) VPU Vicaría Pastoral Universitaria (Santiago, Chile) VPU Vulnerable Prisoner Unit (UK) ) provider. ATI is dedicated to delivering leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstations, set-top and digital televisions, game consoles and handheld device markets. With 2003 revenues in excess of US $1.3 billion, ATI has more than 2,200 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. (ATY). Copyright 2004 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice. For media or industry analyst support, visit our Web site at http://www.ati.com ATI TECHNOLOGIES INC. (TSX:ATY) (NASDAQ:ATYT) |
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