ATI Demonstrates Tools and Techniques to Advance the Gaming Industry.Business Editors/High-Tech Writers Game Developers Conference 2003 Booth #827 SAN JOSE, Calif.--(BUSINESS WIRE)--March 5, 2003 Expert-led Technology Sessions at ATI's GDC GDC Game Developers Conference GDC General Dental Council GDC Gouvernement du Canada GDC Georgia Department of Corrections GDC Global Data Center GDC Guglielmi Detachable Coil GDC Global Development Center GDC Institute for Genetic Disease Control in Animals Booth Focus on Open Development Tools and Techniques to Elevate Gaming to a Whole New Level ATI Technologies Inc. (TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension :ATY) (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ATYT ATYT ATI Technologies, Inc (stock symbol) ) will host technology sessions on open development tools, gaming and 3D graphics at this year's Game Developers Conference which opens today in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. . Industry experts, including professionals from Alias/Wavefront, Buka, CryTek, Intrinsic, Microsoft, Right Hemisphere, Wild Tangent and 1C Company, will speak from ATI's booth (booth #827) covering such topics as higher level shader languages, shader builder tools and bridging the gap between offline and real-time rendering. ATI itself will discuss Microsoft's high-level shader language (HLSL HLSL High Level Shader Language (Microsoft DirectX) HLSL Harvard Law School Library HLSL Heidelberger Life Science Lab HLSL Hillcrest Litigation Services Limited (Australia) ). ATI will also showcase several exciting new game titles at its booth including Unreal II from Infogrames, Command & Conquer Generals from Electronic Arts, Square's Final Fantasy XI Final Fantasy XI (ファイナルファンタジーXI , Will Rock from Ubi Soft and Perimeter from 1C Company. "As we're still effectively the only source of DirectX(R) 9 graphics hardware, it's natural that people should come to our booth to teach, discuss and learn about the most advanced shader tools," said Rick Bergman, Senior VP, Marketing, at ATI and General Manager of the company's desktop division. "As well as promoting HLSL and other collaborative industry initiatives, we're also demonstrating how companies working together can improve the situation for game developers and their customers - the players. You can also expect ATI to demonstrate its continued product and technology leadership with some exciting news during this key show." Company Background ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2001 revenues in excess of US $1 billion, ATI has more than 1,900 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. (ATY). ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice. For media or industry analyst support, visit our Web site at http://www.ati.com |
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