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ATI Delivers World's First Digital Terrestrial and Cable Plug-and-Play Television-on-Chip.


Business Editors/High-Tech Writers

MARKHAM, Ontario--(BUSINESS WIRE)--Jan. 5, 2004

XILLEON(TM) 210VC lowers the cost of integrating high quality

digital reception into TVs

ATI Technologies Inc. (TSX:ATY, NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ATYT ATYT ATI Technologies, Inc (stock symbol) ) today introduced XILLEON(TM) 210VC, the world's first digital terrestrial and Cable Plug-and-Play Television-on-Chip(TM). All the essential technology that goes into making a North American or Korean digital TV - the reception front-end and the video decode and display back-end - are available from ATI in the industry's first one-chip solution.

XILLEON 210VC supports the terrestrial broadcast standard mandated by the United States Federal Communications Commission Federal Communications Commission (FCC), independent executive agency of the U.S. government established in 1934 to regulate interstate and foreign communications in the public interest.  (FCC) as well as the Cable Plug-and-Play (digital cable ready See CableCARD. ) standard that was recently approved by industry and by the FCC. In addition, XILLEON 210VC supports the highest quality high-definition (HD) video decode and display and graphical user interfaces for the ultimate television viewing experience.

"Consumer demand for HD cable and terrestrial television products is unmistakable as retail sales proliferate, broadcasts increase, and industry and government come together to form standards," said Daniel Eiref, Director of Digital Television Marketing and Business Development, ATI Technologies Inc. "Capitalizing on this momentum, consumer electronics companies are now looking for low-cost ways to integrate HD digital reception into their analog TVs. As the industry's only single-chip solution, and with the heritage of ATI's leadership in digital cable and terrestrial technologies, XILLEON 210VC is perfect for television manufacturers looking for a low-cost way to add HD to their TV products."

XILLEON 210VC includes the following features:

-- Demodulators for ATSC (Advanced Television Systems Committee) An international digital television (DTV) standard adopted by the U.S., Canada, South Korea, Taiwan and Argentina.  (Advanced Television Systems Committee)

VSB (vestigial sideband), Digital Cable QAM (quadrature

amplitude modulation), Forward Data Channel QPSK (quadrature

phase shift keying), NTSC (National Television Standards

Committee), and BTSC (Business Team Sound Coding);

-- Conditional access, transport demultiplexers, HD MPEG-2 video

decoder, digital audio decoder;

-- Scalers and deinterlacers for HDTV and VCR VCR: see videocassette recorder.
VCR
 in full videocassette recorder

Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound.
 outputs;

-- 2D and 3D graphics engine for menus;

-- 300 MHz MIPS (Million Instructions Per Second) The execution speed of a computer. For example, .5 MIPS is 500,000 instructions per second; 100 MIPS is a hundred million instructions per second. (R) CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
 for applications and operating system;

and,

-- USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
, flash, DVI/HDMI, IEEE1394 and other peripheral support.

For extremely cost sensitive ATSC and Clear QAM applications, the XILLEON 210V version has the same feature set as the XILLEON 210VC, but without the Cable Plug-and-Play support.

ATI Technologies will exhibit its DTV technologies at International CES 2004, booth 23045, South Hall, Upper Level, Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. . Demonstrations of XILLEON 210VC and XILLEON 210V will be available by appointment.

About ATI Technologies

ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2003 revenues in excess of US $1.3 billion, ATI has more 2,200 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 (ATY).

Copyright 2004 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

For media or industry analyst support, visit our Web site at http://www.ati.com
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 5, 2004
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