ATI Delivers First 3D Gaming Chip for Cellphones.Business Editors/High-Tech Writers MARKHAM, Ontario--(BUSINESS WIRE)--Jan. 7, 2004 New Imageon(TM) 2300 Enables Amazing 3D Performance on Mobile Phones with Little Impact on Power Consumption Playing truly 3D enabled games on cellphones is now possible thanks to the new IMAGEON(TM) 2300 multimedia and graphics family of co-processors from ATI Technologies Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ATYT ATYT ATI Technologies, Inc (stock symbol) )(TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension :ATY ATY Air Textured Yarn (textile) ATY Watertown, SD, USA (Airport Code) ATY After-Tax Yield ). Introduced today, these new co-processors enable game developers to go beyond simplistic sim·plism n. The tendency to oversimplify an issue or a problem by ignoring complexities or complications. [French simplisme, from simple, simple, from Old French; see simple game design approaches and give users complete freedom of movement, and visually rich 3D gaming experiences. With IMAGEON 2300, ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. has taken its years of 3D gaming expertise - whether it is for the PC, notebook or console - and applied its world leading technology to the cell phone marketplace. The "tour-de-force" was to integrate a full fledged fledge v. fledged, fledg·ing, fledg·es v.tr. 1. To take care of (a young bird) until it is ready to fly. 2. To cover with or as if with feathers. 3. , no compromise hardware 3D engine in a cost effective and power efficient multimedia companion chip for the new generations of feature phones. "ATI is revolutionizing the market once more by raising the bar and delivering yet another appealing feature to mobile phones and handheld devices: Hardware accelerated 3D gaming," said Azzedine Boubguira, Director of Marketing, Handheld Products Group, ATI Technologies Inc. "As an industry-first, IMAGEON 2300 enables exceptional 3D gaming that will fully leverage and help monetize the higher bandwidth offered by 2.5G and 3G networks." IDC data indicates that wireless gaming is on the rise and will generate USD USD In currencies, this is the abbreviation for the U.S. Dollar. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. $1 billion in wireless gaming revenue by 2006 for wireless carriers in the United States.(1) "Consumers will be able to enjoy a real mobile console experience on their cell phone with the new ATI chipset," said Adam Comiskey, General Manager EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. , THQ THQ Toy Headquarters THQ Territorial Headquarters THQ Tehsil Headquarters (Pakistan) THQ The Holy Quran THQ Theater Headquarters Wireless (NASDAQ: THQI). "We were impressed with the capabilities of the IMAGEON 2300. The hardware 3D engine allowed us to use the original 2003 PC MotoGPII code, combining a high level of performance and graphics that has not been seen with a software only version. With mobile gaming moving at such a rapid pace, and THQ Wireless at the frontier of groundbreaking products, we are delighted to be working with ATI on this project." ATI continues its groundbreaking success in the wireless marketplace by delivering industry leading functionality designed to enhance OEM (original equipment manufacturer) products. IMAGEON 2300 includes the following: -- Advanced 2D and 3D graphics; -- MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 4 decode with real-time video playback at 30-fps and low power consumption; -- Video Capture Ports with support for high resolution camera sensors (1.3M and 2M pixels); -- JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. CODEC to compress and decompress images to be either saved in memory and printed or shared wirelessly by the camera phone user; and, -- Many other features such as two display engines (primary and sub-display) and embedded frame buffer. ATI has always been a strong believer, promoter and adopter of industry standards. IMAGEON is no exception, and offers support for the OpenGL ES rendering API - a royalty free 3D API consisting of well-defined subset profiles of OpenGL, with custom ATI extensions to further improve rendering performance. The goal is to help content developers easily create advanced 3D games and applications on a wide variety of wireless platforms. "Enabling developers to tap into the incredible performance and realism of the new ATI IMAGEON 2300, Mascot Capsule has optimized its latest generation Micro3D V4 engine for the IMAGEON processor," said Carl Korobkin, President and COO of Mascot Capsule America, a division of HI Corporation. "Providing IMAGEON developers with fully-compliant, world-leading implementations of JSR184 and OpenGL ES, the latest release of our Micro3D graphics engine, builds upon a platform currently incorporated in more than 30 million handsets and powers an impressive catalog of console-quality games." Availability ATI's IMAGEON 2300 media co-processor is currently sampling. Mass production shipments will start in Q1 2004. ATI Technologies will exhibit its handheld products at International CES 2004, booth 23045, South Hall, Upper Level, Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. . About ATI Technologies ATI Technologies Inc. is the world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider. ATI is dedicated to delivering leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstations, set-top and digital televisions, game consoles and handheld device markets. With 2003 revenues in excess of US $1.3 billion, ATI has more than 2,200 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. (ATY). Copyright 2004 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice. For media or industry analyst support, visit our Web site at http://www.ati.com (1) IDC, U.S. Wireless Gaming Forecast Update, 2003-2008: Mobile Users Just Wanna Have Fun |
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