ATI Confirms Consumer Technology Leadership With NINTENDO GAMECUBE Introduction.

Business Editors, High-Tech Writers

MARKHAM, Ontario--(BUSINESS WIRE)--Sept. 19, 2001

ATI logo imprinted on NINTENDO GAMECUBE console

ATI Technologies Inc. (TSE:ATY, NASDAQ: ATYT), a world leader in the supply of graphics, video and multimedia solutions, demonstrated its dedication to the consumer electronics market with the successful Japanese launch of the NINTENDO GAMECUBE(TM) game console - a product that prominently displays the ATI logo. Placement of the ATI logo on the NINTENDO GAMECUBE, which will be seen by millions of consumers, is proof of the high-quality immersive visual experience provided by the world's graphics technology pioneer.

"To acknowledge ATI's partnership and technological expertise in the NINTENDO GAMECUBE, Nintendo has positioned the ATI logo on the console," said Genyo Takeda, Corporate Director and General Manager of Integrated Research and Development, Nintendo Co., Ltd. "Nintendo recognizes ATI as a world leader in the development of innovative and high performance graphics technology for consumers."

"We're proud to be a partner with Nintendo in the development of NINTENDO GAMECUBE," said Dave Orton, President & Chief Operating Officer, ATI Technologies Inc. "ATI continues to provide high-quality solutions for the consumer electronics market. Whether it's home entertainment delivered with NINTENDO GAMECUBE, set-top boxes and multimedia video graphics cards, or through future products such as wireless and handheld devices, ATI is enabling the best visual experience with graphics technology for consumers."

NINTENDO GAMECUBE features a revolutionary graphics processor, called the 'Flipper' chip, from ATI. The highly integrated processor includes both a 2D and 3D graphics engine, a DSP (digital signal processor) for audio processing, all system I/O (input/output) functions including CPU (central processing unit), system memory, controllers, optical disk, flash card, modem and video interfaces, and an on-chip high bandwidth frame buffer.

Company Background

Founded in 1985, ATI Technologies Inc. is a world leader in the supply of graphics, video and multimedia solutions for the personal computer and Mac platforms. The pioneer, innovator and market leader in the graphics industry, ATI provides cutting-edge technologies for the PC, workstation, set-top box, game console and other consumer appliances markets. The Company has more than 1,900 employees supporting customers from its headquarters in Markham, Ontario, Canada, as well as from offices in Barbados, France, Germany, Hong Kong, Ireland, Japan, Malaysia, the United Kingdom and the United States. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Copyright 2001 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

For media or industry analyst support, please visit our Web site at http://www.ati.com or contact: John Swinimer, Public Relations Manager, Consumer Marketing, ATI Technologies Inc., at [phone] ext.8456 or [e-mail] Pedro Cabezuelo, Counsellor, BenchMark Porter Novelli, at [phone] or [e-mail] John B. Challinor II APR, Director, Public Relations, ATI Technologies Inc., at [phone] ext.8815 or [e-mail] Anne Ferguson, Senior Counsellor, BenchMark Porter Novelli, at [phone] or [e-mail] For investor relations support, please contact: Janet Craig, Director, Investor Relations, ATI Technologies Inc., at [phone], Ext. 2631 or [e-mail]