ATI ACQUIRES HYDRAVISION SOFTWARE FROM APPIAN.ATI Technologies “ATI” redirects here. For other uses, see Ati. ATI Technologies U.L.C. ATI is a major Canadian designer and supplier of graphics processing units, motherboard chipsets, and video display cards. Inc. has announced that ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. has acquired Appian's HydraVision desktop management software and technology for (US) $2 million. Under the terms of the agreement, ATI has acquired ownership of HydraVision desktop management software and related technologies, several multi-monitor related patents and the HydraVision trademark. In addition, ATI has hired several Appian Graphics Since its inception in 1994, Appian Graphics was one of the leading suppliers of multi-monitor graphics accelerators. The company was famous for its Jeronimo and Gemini product lines, and for the HydraVision display management software. employees to develop future enhancements to HydraVision software. The companies have also renewed a sales and distribution agreement they originally entered into in November 2000. Under this agreement, Appian Graphics will sell ATI products bundled with HydraVision software into the professional multi-monitor markets, including financial trading floor systems, audio and video editing See nonlinear video editing and video editor. systems, professional mapping systems and point-of-sale systems. HydraVision desktop management software provides users with an interface for simplified management of multiple displays. HydraVision software features include window and dialog box A movable window that is displayed on screen in response to the user selecting a menu option. It provides the current status and available options for a particular feature in the program. control, hot-key shortcuts See Win Shortcuts. , independent resolutions and refresh rates, independent application control, and up to nine virtual desktops. HydraVision software has been integrated with ATI's technology-leading RADEON graphics processor family and will also be a key component of future ATI graphics products. "In the nine months that HydraVision desktop management software has been a part of our industry-leading RADEON graphics technologies, we have experienced considerable customer acceptance of this solution," said Rick Bergman, Senior Vice President, Marketing, & General Manager, Desktop Marketing, ATI Technologies Inc. "Given that scenario and the fact that demand for this type of graphics solution is growing in the mainstream commercial and consumer markets, the decision to acquire HydraVision provides ATI with a key differentiator." "The sale of HydraVision software technology to ATI will enable Appian Graphics to focus on our core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
Smith represented the United States at the 1948 Olympic Games in the lightweight division. , Chairman & Chief Executive Officer, Appian Graphics Corporation. "This sale now provides us with an unbeatable solution for those customers - HydraVision software on an industry-leading ATI graphics platform." "The HydraVision Desktop Management Software application was an excellent product right out of the gate, garnering 50 percent marketshare in just three years since Appian began marketing it in 1998," said Dr. Jon Peddie, President, Jon Peddie Associates. "Given the type of customer it is directed towards, bundling it with ATI's graphics processor products, which have a strong mainstream commercial following themselves, is a natural." |
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