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ATI's industry leading RADEON 9700 PRO graphics board available as Power Mac G4 option.

ATI Technologies “ATI” redirects here. For other uses, see Ati.
ATI Technologies U.L.C. ATI is a major Canadian designer and supplier of graphics processing units, motherboard chipsets, and video display cards.
 Inc. has announced that the RADEON 9700 PRO is now available exclusively to Macintosh customers purchasing Apple's new Power Mac G4 systems. The RADEON 9700 PRO, the fastest and most feature-rich consumer graphics technology in the world, enables users to create and play advanced real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  cinematic-quality visual effects on their Power Mac systems.

"ATI's RADEON 9700 PRO is a great option for built to order Power Mac G4s, underscoring the importance of graphics performance and quality as a key feature for their professional users," says Rick Bergman, Senior Vice President of Marketing, ATI Technologies Inc. "It also delivers twice the performance of any competing product on the market and enables gamers to crank up crank 1  
1. A device for transmitting rotary motion, consisting of a handle or arm attached at right angles to a shaft.

2. A clever turn of speech; a verbal conceit: quips and cranks.
 the quality-enhancing features while maintaining frame-rates that they can brag about."

"These are the most powerful and affordable Power Macs we have ever shipped," said Greg Joswiak, Apple's vice president of Worldwide Product Marketing. "We're excited by the blazing performance, leading-edge features, and movie-quality cinematic effects the RADEON 9700 PRO delivers to our creative professional customers."

ATI (ATI Technologies Inc., Markham Ontario, A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs.  is a supplier of desktop and mobile graphics technology for the Apple platform, including retail boards as well as on-board On board usually means to be traveling on some vehicle. For example, Baby On Board. Compare with overboard.

Metaphorically, the term on-board is often used to refer to some piece of technology that is integrated in a moving vehicle, for example:
 systems, and a leading provider of graphics technology for all platforms worldwide. The RADEON 9700 PRO joins the RADEON 9000 PRO, which comes standard in the high-volume mid- mid-
Middle: midbrain. 
 and high-end Power Mac G4 configurations.
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Publication:EDP Weekly's IT Monitor
Article Type:Brief Article
Geographic Code:1CANA
Date:Feb 3, 2003
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