ATI's DTV Solutions Chosen By Hisense.Business Editors MARKHAM, Ontario--(BUSINESS WIRE)--March 19, 2003 ATI delivers end-to-end state-of-the art DTV technologies to the Chinese marketplace ATI Technologies, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ATYT ATYT ATI Technologies, Inc (stock symbol) )(TSX:ATY), announced today that Hisense Electric Co. Ltd. has chosen XILLEON(TM) 220 and NXT2004(TM) to power its line of consumer electronics products. XILLEON 220 is an advanced and highly integrated system-on-chip suitable for a range of digital devices including set-top boxes (STBs) and digital televisions (DTVs). NXT2004 VSB/QAM receiver provides superior reception performance in the presence of multipath, phase noise, impulse noise, adjacent and co-channel interference for both terrestrial and cable environments. Based in China, Hisense specializes in consumer electronics, household appliances and information technology. Hisense is utilizing XILLEON 220 and NXT2004 to create ATSC (Advanced Television Systems Committee) An international digital television (DTV) standard adopted by the U.S., Canada, South Korea, Taiwan and Argentina. (Advanced Television Systems Committee) TV and STB designs for the United States market. Hisense has plans to modify the design for the Chinese market when the DTV standard has been ratified. "Hisense has selected XILLEON 220 for several reasons, including its unique ability to decode dual HD (high definition) and multiple SD (standard definition) signal transmissions, coupled with an integrated industry leading MIPS (Million Instructions Per Second) The execution speed of a computer. For example, .5 MIPS is 500,000 instructions per second; 100 MIPS is a hundred million instructions per second. processor," said Dr. Jianping Zhang, Director of DTV Institute, Hisense Electric Co. Ltd. "NXT2004 was the best choice to deliver state of the art digital reception in a small footprint with excellent integration." "We're proud to work with consumer electronics manufacturers such as Hisense to bring exciting products to market," said Yujing Wei, Greater China manager, marketing and business development, DTV/Consumer Products Group, ATI Technologies Inc. "XILLEON 220 and NXT2004 are excellent choices for their highly integrated design to save cost, space, and power for consumer electronics manufactures. With ATI's innovative DTV technologies Hisense will be able to bring cost-effective solutions to the marketplace. " XILLEON 220 integrates into a single chip all processor, graphics, video, audio, and I/O (input and output) capabilities needed in a set-top box or digital TV. Included are a 300 MHz MIPS(R) CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. (central processing unit See CPU. (architecture, processor) central processing unit - (CPU, processor) The part of a computer which controls all the other parts. Designs vary widely but the CPU generally consists of the control unit, the arithmetic and logic unit (ALU), registers, temporary buffers ), dual-HD capable MPEG decoder, audio decoder, dual display engine, 2D and 3D graphics engine, conditional access, transport demultiplexers, PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). (Peripheral Component Interconnect See PCI. (hardware) Peripheral Component Interconnect - (PCI) A standard for connecting peripherals to a personal computer, designed by Intel and released around Autumn 1993. PCI is supported by most major manufacturers including Apple Computer. ), USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. (universal serial bus See USB. (hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission. ), and hard disk drive interfaces. The NXT2004 VSB/QAM Demodulator See demodulate. Demodulator A device used to recover the original modulating signal from a modulated wave. A demodulator is also known as a detector. is configurable to work in either the ATSC compliant 8 VSB mode for terrestrial broadcasting or in the ITU-J.83B/SCTE DVS-031 compliant 64 QAM or 256 QAM modes. ATI Technologies will exhibit its DTV technologies on March 21-23 at China Cable Broadcasting Network 2003 at booth #3606 in Hall 3 of the China International Exhibition Center, Beijing, China. About Hisense Group Corporation Based in China, Hisense Group Corporation specializes in consumer electronics, household appliances and information technology. Ranked among the top ten Chinese electronic manufacturers, Hisense offers product lines consisting of televisions, air conditioners, refrigerators, computers, DVDs, CDMA mobile phones, software and network apparatuses. Amidst overall declining Chinese TV industry, Hisense has experienced increased sales revenue for TV sets based on their consumer electronics expertise. About ATI Technologies ATI Technologies Inc. is a world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider and is dedicated to deliver leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstation, set-top and digital television, game console and handheld markets. With 2002 revenues in excess of US $1 billion, ATI has more than 1,900 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. (ATY). Copyright 2003 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice. For media or industry analyst support, visit our Web site at http://www.ati.com |
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