ATHENA Medical Corp. initiates marketing study in Mexico; anticipates strong market with potential joint venture partner for Fresh 'n Fit Padette.PORTLAND, Ore.--(HealthWire)--Dec. 4, 1995--ATHENA Medical Corp. (Bulletin Board:AFEM AFEM Armed Forces Expeditionary Medal AFEM Air Force Emergency Management (US Air Force) ) Monday announced that it has initiated a full-scale marketing study of the Fresh 'n Fit Padette in conjunction with its potential Mexican joint venture partner in Mexico City Mexico City Spanish Ciudad de México City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi . The study -- scheduled for January 1996 -- anticipates distribution of the Fresh 'n Fit Padette in Mexico through physicians' offices as well as retail avenues. "Although it is premature to anticipate significant sales volume, we believe that is the beginning of a successful sales venture for ATHENA in Mexico," said William H. Fleming, ATHENA's president. ATHENA expects the study to demonstrate that the Padette will be of significant interest to women in Mexico. The Padette -- which is worn a unique way, tucked horizontally between the labia where it is held naturally and securely in place by a woman's own Woman's Own is a British lifestyle magazine aimed at women. Woman's Own was first published in 1932. It is one of the UK's most famous women's magazines and is published by IPC Media. anatomy, is ideal for light days in the menstrual cycle menstrual cycle n. The recurring cycle of physiological changes in the uterus, ovaries, and other sexual structures that occur from the beginning of one menstrual period through the beginning of the next. , for heavy-flow days as a supplement to other protection. Not a tampon tampon /tam·pon/ (tam´pon) [Fr.] a pack, pad, or plug made of cotton, sponge, or other material, variously used in surgery to plug the nose, vagina, etc., for the control of hemorrhage or the absorption of secretions. , pad or panty liner, the Padette has no adhesives, belts or applicators. ATHENA Medical was founded in 1986 to develop, manufacture and market feminine health care products and cancer diagnostics on a worldwide basis. Its headquarters and manufacturing facilities are at 10170 S.W. Nimbus Ave., Suite H1, Portland, Ore. 97223; 503/968-8800; fax 503/639-3674; and in Florida office at 4 Sawgrass Sawgrass can be:
CONTACT: Fred J. Schlicher Susan M. Tellem office: 213/935-1725 pager: 310/843-7297 |
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