ATG and Patricia Seybold Group Align to Help Companies Become More Efficient in Managing Customer Relationships.Business/Technology Editors NEW ORLEANS--(BUSINESS WIRE)--April 19, 2001 ATG ATG antithymocyte globulin. lymphocyte immune globulin (antithymocyte globulin equine, ATG, ATG equine, LIG) Atgam Pharmacologic class: Immunoglobulin Therapeutic class: Immunosuppressant to Help Companies Drive ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). from Customer Initiatives Using Patricia Seybold Group's Customers.com(R) Consulting Methodology ATG (Art Technology Group, Nasdaq: ARTG ARTG Australian Register of Therapeutic Goods ), a provider of customer management and e-commerce applications, today announced a strategic alliance with Patricia Seybold Group, an e-business consulting and research firm. As part of the alliance, ATG has licensed Customers.com(R) Consulting Methodologies from the Patricia Seybold Group. ATG will use this resource to help its customers create a strategic roadmap for implementing customer-centric initiatives. ATG and Patricia Seybold Group will work together to educate ATG customers on the bottom line benefits of developing more customer-driven experiences using ATG Dynamo A family of e-commerce and CRM applications from Art Technology Group, Inc., Cambridge, MA (www.atg.com). Part of ATG's core marketing Adaptive Scenario Engine, Dynamo comprises a comprehensive set of Java-based products that enable an organization to deploy a fully-integrated customer (R) e-Business Scenarios. By clearly defining high-level business goals in advance of implementations, customers can focus on building scenarios that generate the greatest return on investment and yield more efficient customer interactions. "In addition to delivering innovative technologies like scenarios, ATG is providing the business expertise and framework to help businesses achieve better return on their technology investments," said Patricia Seybold, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Patricia Seybold Group. "A comprehensive approach like this is what will distinguish the true customer-centric companies from the rest." As part of the agreement, ATG has licensed two consulting methodologies. Customer Scenario(SM) Mapping is used to design business processes from the end-customers' perspective, which is an ideal accompaniment to ATG Dynamo e-Business Scenarios. Customer Flight DeckSM Design, derived from customer scenarios, is a customer-centric approach that measures what matters most to customers. "ATG's partnering strategy is centered on relationships that provide value for customers and help advance our position as a leader in the eCRM software market," said Jeet Singh, CEO and co-founder, ATG. "Patricia Seybold Group and ATG share a strikingly similar vision of the impact that customer activities have on the bottom line. Our alliance will make a difference in the way customers optimize ATG Dynamo and scenarios within their businesses." Patricia Seybold will be speaking today from the ATG Open, the company's annual conference being held in New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded . In addition to discussing customer-driven initiatives of several ATG customers, she will discuss concepts, including customer value and return on investment, from her newly released book, The Customer Revolution. About ATG ATG is a leading provider of customer management and e-commerce products and services. ATG offers an integrated suite of Java(TM) application server-based products and services, as well as related application development, integration and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services . The ATG Dynamo(R) e-Business Platform enables Global 2000 enterprises, as well as new businesses using the Internet as their primary business channel, to understand, manage and build their online customer relationships and to more effectively market, sell and support their products and services over the Internet. With its network of more than 250 partners, ATG has delivered e-business solutions to over 670 companies worldwide including 3M, Aetna Services, Inc., American Airlines American Airlines Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the , Blockbuster, BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health) BMG Be My Girl BMG Blue Man Group BMG Bertelsmann Music Group BMG Be My Guest BMG Browning Machine Gun BMG Bulk Metallic Glass Direct, eChips, Eastman Kodak, HSBC HSBC Hongkong and Shanghai Banking Corporation HSBC Humane Society of Broward County (Florida) HSBC Humane Society of Bay County (Bay County, Michigan) , Herman Miller Herman Miller may refer to:
Customers.com is a registered trademark of the Patricia Seybold Group. Customer Scenario and Customer Flight Deck are service marks of the Patricia Seybold Group. (c)2001 Art Technology Group, Inc. ATG, Art Technology Group, the Techmark, the ATG Logo, and Dynamo are registered trademarks, and Personalization Server and Scenario Server are trademarks, of Art Technology Group, Inc. All other trademarks are the property of their respective holders. NASDAQ:ARTG This press release contains forward-looking statements for purposes of the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions under The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in ATG's periodic reports and registration statements filed with the Securities and Exchange Commission. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not significantly enhance the user's Internet experience or be able to accommodate increased user volume; that ATG will not be able to help its customers create roadmaps to implement customer-centric initiatives; that scenarios will not generate return on investment or yield more efficient customer interactions; that the products of the two companies will not remain integrated or function together, either now or in the future; and that the two companies will not continue to add common customers. ATG undertake no obligation to update any of the forward-looking statements after the date of this press release. |
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