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ATG Wins Top Personalization Honor at 2003 Information Management Awards.


Business Editors/High-Tech Writers

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Dec. 11, 2003

Premier European Award Recognizes ATG ATG antithymocyte globulin.
lymphocyte immune globulin (antithymocyte globulin equine, ATG, ATG equine, LIG)

Atgam

Pharmacologic class: Immunoglobulin

Therapeutic class: Immunosuppressant
 Relationship Management

Platform for Innovative Personalization Capabilities

ATG (Art Technology Group, Inc., Nasdaq: ARTG ARTG Australian Register of Therapeutic Goods ), a leading provider of innovative software applications for commerce and customer self-service, today announced that its ATG 6 Relationship Management platform was named the top new personalization product of 2003 as part of the eighth annual Information Management Awards.

ATG was chosen from a pool of eleven finalists in the Personalized Information Product category. Judges selected ATG Relationship Management for its unique and innovative commerce and customer self-service capabilities. The highly scalable platform provides end-users with a powerful framework for online marketing and sales initiatives, as well as synchronization with offline channels. This enables organizations to manage relationships more effectively, respond to market conditions more quickly and better measure results.

The Information Management Awards are Europe's premier industry recognition of excellence and innovation in the management of business information. The primary criteria for judging were the delivery of significant and definable business benefits, together with the innovation and originality of the application.

"We are thrilled to receive an Information Management Award this year," said Bob Burke, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , ATG. "This award belongs to our dedicated employees and the hundreds of ATG customers worldwide that use our products to drive revenue through their online channel and build stronger relationships with their customers."

The ATG Relationship Management Platform is a high-performance solution for personalization that enables organizations to provide a customized self-service experience to site users, simplifying data access and process automation while powering large-scale and frequently changing online services. It is the core component of the ATG solution, supporting customized modules such as ATG Commerce, ATG Portal and ATG Publishing, with capabilities for building integrated online commerce solutions and B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
, B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. , and B2E portals.

About ATG

ATG (Art Technology Group, Inc.) is a leading provider of innovative software applications for commerce and customer self-service. Customers around the globe rely on ATG for the frontline applications that help build and manage mutually beneficial Adj. 1. mutually beneficial - mutually dependent
interdependent, mutualist

dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture"
 relationships. Deployed on the industry's most popular application servers, ATG's application suites for e-commerce, portals, and relationship management are ideal for integrated e-business initiatives across the enterprise.

ATG has delivered e-business solutions to blue-chip companies worldwide including Aetna Services, Inc., Alcatel, American Airlines American Airlines

Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the
, Barclays Global Investors Barclays Global Investors is a subsidiary of British-based Barclays Bank which is in the investment management industry. It is the largest corporate money manager in the world, with over £936 billion (US$1.77 trillion) under management as of March 2006[1]. , Best Buy, BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health)
BMG Be My Girl
BMG Blue Man Group
BMG Bertelsmann Music Group
BMG Be My Guest
BMG Browning Machine Gun
BMG Bulk Metallic Glass
 Direct, Eastman Kodak, Ford Motor Credit, HSBC HSBC Hongkong and Shanghai Banking Corporation
HSBC Humane Society of Broward County (Florida)
HSBC Humane Society of Bay County (Bay County, Michigan) 
, J. Crew, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Walgreen Company, and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit our Web site at www.atg.com.

(C)2003 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions under The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in their periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include, but are not limited to, the possibilities that, for any particular user, use of the Relationship Management Product may not enhance online marketing or sales initiatives, or improve results or the measurability of results, or drive customer growth, retention or top-line revenue; that customers using ATG products may not be able to improve or customize the user site experience or simplify data access or process automation; that the software products and services described herein may contain errors requiring fixes; that ATG's product strategy may change in the future; or that ATG product offerings may change in the future. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 11, 2003
Words:692
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