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ATG Ranked as a Commerce Platform Leader by Premier Independent Research Firm's ''Commerce Platform Wave''.


CAMBRIDGE, Mass. -- Strong Marketing Campaign Tools, Process Management, and Cross Channel Customer Experience Capabilities Called Out as Key Differentiators

ATG ATG antithymocyte globulin.
lymphocyte immune globulin (antithymocyte globulin equine, ATG, ATG equine, LIG)

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Pharmacologic class: Immunoglobulin

Therapeutic class: Immunosuppressant
 (Art Technology Group, Inc., NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ARTG ARTG Australian Register of Therapeutic Goods ) the software provider behind the most consistent and relevant marketing, commerce, and service experiences, today announced that it has been positioned as a leader in Forrester Research's "Forrester Wave(TM): Commerce Platforms, Q2, 2005." The report is further evidence that ATG continues to be a leader in the commerce platform market in terms of features, functionality, and product strategy. ATG scored the highest of any vendor in overall "current product offering," which includes product architecture, customer management, and sales and marketing, among other categories. ATG also scored the highest in "product strategy."

ATG was among the highly select group of "top" commerce platform vendors invited to participate in the evaluation. In this report, ATG was recognized for its focus on delivering rich personalization capabilities, its strong customer data management features, and ultimately, ATG's understanding of the BtoC sellers' goal of providing consistent customer experiences across channels.

According to according to
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 the report authored by Forrester analyst Tamara Mendelsohn, ATG Commerce is an "especially good fit for buyers that want to put the pedal to the metal. The product can go fast and far with its marketing capabilities and...ATG provides tools to create intricate marketing campaigns and robust A/B A/B Airborne
A/B Afterburner (jet engines)
A/B Air Blast
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 split testing features to measure the efficacy of campaigns and creative."(1)

Further, Forrester tells readers that the product is ideal for sellers that "want to take personalization to the next level. ATG gathers both implicit and explicit customer data and uses it to segment buyers for personalization - everything from the look and feel of the site to customized marketing creative and offers. ATG's Adaptive Scenario Engine, a graphical process modeler, is a strong tool for creating one-to-one experiences by giving business users the ability to design flexible process flows like the checkout process or marketing campaigns."(1)

Finally, in relation to overall product strategy, the report states that "ATG understands retailers' dreams of consistent customer experience across channels and the importance of continuity as shoppers move from one channel to another. The vendor has oriented its roadmap around these concepts...ATG has significant experience in this market with an already highly specialized product as a solid foundation to build on."(2)

"ATG is a pioneer in the commerce platform market, and we're thrilled that Forrester has recognized our strong heritage and leading market presence in e-marketing and e-commerce," said Cliff Conneighton, senior vice president of marketing, ATG. "At ATG, we're committed to continually evolving and pushing the innovation envelope of what is already considered the finest of commerce platforms. We are dedicated to meeting customer demand now, and in the future."

To view the Forrester Commerce Wave, visit: http://www.atg.com/en/pages/campaigns/forrester/commerce_regform.jhtml

About Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
 

Forrester is an independent technology research company that provides pragmatic and forward-thinking advice about technology's impact on business. Business, marketing, and IT professionals worldwide collaborate with Forrester to align their technology investments with their business goals. Forrester offers products and services in four major areas: Research, Data, Consulting, and Community. Established in 1983, Forrester is headquartered in Cambridge, Mass. www.forrester.com

(1)"Forrester Wave(TM): Commerce Platforms, Q2, 2005," April 2005

(2)"Forrester Commerce Platforms Scorecard Summary: ATG," April 2005

About ATG

ATG (Art Technology Group, Inc., NASDAQ: ARTG) delivers innovative software to help high-end consumer-facing companies create a richer, more adaptive interactive experience for their customers and partners online, via email and messaging, and through contact centers. ATG has delivered category-leading commerce, marketing and customer service solutions to hundreds of the world's best-known brands including American Eagle Outfitters, Best Buy, Kingfisher, Neiman Marcus Neiman Marcus

U.S. department-store chain. It was founded in Dallas, Texas, in 1907 by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband, A.L. Neiman.
, Target, Friends Provident Friends Provident plc (LSE: FP.) manages a life assurance business mainly based in the United Kingdom and with offices throughout the world.

Friends Provident is a financial services group and a member of the FTSE100 Index.
, Merrill Lynch Merrill Lynch & Co., Inc. (NYSE: MER TYO: 8675 ), through its subsidiaries and affiliates, provides capital markets services, investment banking and advisory services, wealth management, asset management, insurance, banking and related products and services on a global basis. , Wells Fargo Wells Fargo

armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147]

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Wells Fargo

company that handled express service to western states; often robbed. [Am. Hist.
, HSBC HSBC Hongkong and Shanghai Banking Corporation
HSBC Humane Society of Broward County (Florida)
HSBC Humane Society of Bay County (Bay County, Michigan) 
, A&E Networks, Warner Music, AT&T Wireless, T-Mobile, SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. , Yahoo!, France Telecom, Airbus, GE, Boeing, Philips, Procter & Gamble, Hewlett-Packard, American Airlines American Airlines

Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the
, InterContinental Hotels Group InterContinental Hotels Group (IHG) (LSE: IHG NYSE: IHG) is a multinational company which operates several hotel brands. The largest hotel company by number of rooms (556,000 as of March 2007 [1]), its headquarters are in Windsor just outside Greater London and , US Army, and US Federal Aviation Administration Federal Aviation Administration (FAA), component of the U.S. Department of Transportation that sets standards for the air-worthiness of all civilian aircraft, inspects and licenses them, and regulates civilian and military air traffic through its air traffic control . The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com.

(C) 2005 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions under The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Any forward-looking statements contained in this release are based on current expectations, are not guarantees of future performance and are subject to a number of known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Risk factors related to the subject matter of this press release include the following: the possibility that ATG's product strategy may change; the need to adapt to rapid changes so ATG products do not become obsolete; the possibility of errors in ATG's products; risk that ATG products will not deliver significant and definable business benefits to end users; difficulties encountered in the integration, deployment, or implementation of the ATG products and customers systems; failure in the customer's widespread adoption and use of the ATG products; risk resulting from new product introductions and customer acceptance of new ATG products; fluctuations in customer demand; use of the Internet as a vehicle for ATG products; risks associated with competition and the rapid consolidation of competitors; the ability of ATG to manage its growth and integration efforts and the ability of ATG to compete successfully in the future; non-responsiveness of the market to receipt of awards; the company may not qualify it to be included in future awards or may not receive future awards; costs and risks associated with intellectual property infringement and litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
, as well as other important risk factors affecting ATG's business generally may be found in ATG's periodic reports and registration statements filed with the Securities and Exchange Commission, including but not limited to those appearing under the caption "RISK FACTORS THAT MAY AFFECT RESULTS". ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 3, 2005
Words:1051
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