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ATG Offers Hands-On Access to the First-Ever Adaptive Self-Service Solution and Marketer-Driven A/B Testing Solution.


Business Editors/High-Tech Writers

Gartner Symposium/ITxpo 2004

Booth 410

SAN DIEGO--(BUSINESS WIRE)--March 29, 2004

At the 2004 Gartner Symposium/ITxpo, ATG ATG antithymocyte globulin.
lymphocyte immune globulin (antithymocyte globulin equine, ATG, ATG equine, LIG)

Atgam

Pharmacologic class: Immunoglobulin

Therapeutic class: Immunosuppressant
 (Art Technology Group, Inc.) (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ARTG ARTG Australian Register of Therapeutic Goods ) will provide senior IT and business executives hands-on access to the ATG Customer Experience Platform, designed to provide an unsurpassed online experience for customers. Featuring ATG Adaptive Customer Assistance and ATG Campaign Optimizer, the ATG Customer Experience Platform enables the complete customer lifecycle, from marketing through sales and service.

ATG's Customer Experience Platform helps companies to create personalized, scenario-driven customer interactions and campaigns that can be comparatively tested and measured for effectiveness. ATG solutions enable users to provide guidance to their site visitors, providing contextual self-service options powered by intuitive natural language navigation tools.

ATG's innovative technology powers some of the most recognizable online channels including Best Buy, Neiman Marcus Neiman Marcus

U.S. department-store chain. It was founded in Dallas, Texas, in 1907 by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband, A.L. Neiman.
, American Airlines American Airlines

Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the
, Newell Rubbermaid “Rubbermaid” redirects here. For the Marvel comics character, see Rubbermaid (comics).
Newell Rubbermaid (NYSE: NWL) is a global marketer of consumer and commercial products, including such well-known brands as Rubbermaid food storage, home organization, and refuse
 and A&E Television Networks.

What: Gartner Symposium/ITxpo, Booth 410

When: Sunday, March 28 - Thursday, April 1, 2004

Where: San Diego Convention Center The San Diego Convention Center is the main convention center for the city of San Diego, California. It is located in the Marina district of downtown San Diego near the Gaslamp Quarter, at 111 West Harbor Drive. , San Diego, CA

Gartner Symposium/ITxpo is one of the industry's largest and most strategic conferences for senior IT and business professionals. The event showcases some of the latest breakthrough technology products and services.

About ATG

ATG (Art Technology Group, Inc.) (NASDAQ: ARTG) delivers innovative software to help high-end, consumer-facing companies create a richer, more adaptive, interactive and guided experience for their customers and partners online and via other channels. Deployed on the industry's most popular application servers, organizations around the globe rely on ATG's frontline applications to integrate e-business initiatives across enterprises.

ATG has delivered e-business solutions to blue-chip companies and organizations worldwide including A&E Television, Aetna Services, Inc., Alcatel, American Airlines, Barclays Global Investors Barclays Global Investors is a subsidiary of British-based Barclays Bank which is in the investment management industry. It is the largest corporate money manager in the world, with over £936 billion (US$1.77 trillion) under management as of March 2006[1]. , Best Buy, BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health)
BMG Be My Girl
BMG Blue Man Group
BMG Bertelsmann Music Group
BMG Be My Guest
BMG Browning Machine Gun
BMG Bulk Metallic Glass
 Direct, Eastman Kodak, Ford Motor Credit, HSBC HSBC Hongkong and Shanghai Banking Corporation
HSBC Humane Society of Broward County (Florida)
HSBC Humane Society of Bay County (Bay County, Michigan) 
, Hyatt, J. Crew, Merrill Lynch, Newell Rubbermaid, Target, Walgreen Company, Wells Fargo and the U.S. Army. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com.

(C) 2004 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc., and ATG Customer Experience Platform, Adaptive Customer Experience and Campaign Optimizer are its service marks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions under The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in their periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release, include but are not limited to the following possibilities: that Symposium changes or other events beyond the control of ATG may affect ATG's ability to conduct demonstration of, or provide access during the Symposium to the ATG Customer Experience Platform; the ATG Customer Experience Platform and the individual products and services described herein may not enhance customer experiences or lower total costs of ownership or improve return on investment for a particular customer; that results for customers may vary based on their use of products and services described herein to integrate sales channels or to leverage enterprise resources or to create and measure campaigns; and that ATG's product strategy may change in the future. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 29, 2004
Words:623
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