ATG Delivers Online CRM Applications to Japan; Demand Driven By Increasing Popularity of Commerce, Portal Products.

Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--June 17, 2002

ATG (Art Technology Group, Inc., Nasdaq: ARTG), a leading developer of online CRM applications for commerce, portals, and relationship management, today announced that in an effort to increase its global reach into the rapidly expanding Pacific Rim market, the company will next month release updated versions of its application suites and relationship management framework with Japanese language capabilities.

The announcement comes as a result of ATG's growing traction in the Japanese market, the world's second largest, and reinforces the company's commitment to meet the e-business needs of both existing and future global customers as adoption of ATG's commerce and portal solutions continues.

"Our successes in the Japanese market have proven that there is a tremendous demand for the type of flexibility, openness and scalability that our online CRM products are able to provide," said Bernard Girbal, vice president and general manager of International Operations, ATG. "It only made sense that we release a Japanese version of our product, removing language barriers and helping us drive our initiatives in the market."

Today's announcement comes on the heels of several recent deployments of ATG's online CRM applications by high-profile Japanese institutions such as TV Asahi, one Japan's largest television networks, and a recent partnership with HP Japan. ATG has capitalized on the growing popularity in Japan of technology applications such as portal suites and has been able to penetrate a number of different markets, both technology-based and traditional.

"This release is a strong overture by ATG to the value it places on its customer relationships and one that will strengthen its ties to the Japanese business market at large," said Kokichi Matsumoto, marketing director, BCO Sales and Marketing, HP Japan. "Global companies such as HP, with strongholds in both the U.S. and Japan, will benefit from being able to manage their initiatives in their own language."

By translating the user interface of the ATG Control Center and solution sets, business users take control of the e-business initiatives - easily and efficiently in their own language. ATG's flexible framework enables organizations to maximize relationships with customers, partners and employees, and supports the development and management of enterprise-wide Web initiatives with ATG's Scenario Personalization(TM) and relationship management capabilities. The strengths of these core competencies have driven ATG's momentum within marquee Japanese firms and demand has produced applications ideally suited for bi-lingual Web environments.

"The flexibility and personalization capabilities of ATG's framework allow us to build applications that meet the specific needs of our individual customers," said Yutaka Igarashi, deputy general manager of E-Commerce Division of Hibiya Kadan, one of Japan's largest florists that has been using the ATG Consumer Commerce Suite. "The ability to create an online buying experience for our customers that mirrors traditional processes has opened a host of new opportunities for our company."

About ATG

ATG (Art Technology Group, Inc.) is the leading developer of online CRM applications that deliver an integrated, personalized experience for customers, partners and employees: the frontline of every business. Customers around the globe rely on ATG for the frontline applications that help build and manage mutually beneficial relationships. Deployed on the industry's most popular application servers, ATG's application suites for e-commerce, portals, and relationship management are ideal for integrated e-business initiatives across the enterprise.

Today, ATG has delivered e-business solutions to blue-chip companies worldwide including Aetna Services, Inc., Alcatel, American Airlines, AT&T, Barclays Global Investors, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, J.Crew, Sun Microsystems, USDA, U.S. Army, Walgreen Company, and WellsFargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit our Web site at www.atg.com.

(c)2002 Art Technology Group, Inc. ATG, Art Technology Group, the Techmark, the ATG Logo, and Dynamo are registered trademarks, and Personalization Server and Scenario Server are trademarks, of Art Technology Group, Inc. All other trademarks are the property of their respective holders. NASDAQ:ARTG

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission. Risk factors related to the subject matter of this press release include the possibility that the Japanese version of the ATG product deployment will not increase sales in Japan; that the customers and partners listed in this press release will remain customers or partners; that customers will not implement the features identified in this article; that these features will not be supported in the future; and the costs and risks associated with intellectual property claims by third parties. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.