ATG Delivers Online CRM Applications for French Market; Demand Driven By French Enterprise Market and Canadian Government Organizations.

Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--March 19, 2002

ATG (Art Technology Group, Inc., Nasdaq:ARTG), the leading developer of online CRM applications for commerce, portals, and relationship management, today announced that due to escalating demand and increased sales in French-speaking countries, the company has released updated versions of its application suites and relationship management framework in French.

Several Fortune 500 companies based in France, including Louis Vuitton, Alcatel, and AGF, have deployed ATG's online CRM applications in recent months to help power the front line of their businesses, resulting in better managed customer relationships and advances in their global e-business initiatives. Further, ATG is gaining momentum in French-speaking Canadian provinces, where two Canadian Government departments, the Office of Superintendent of Bankruptcy and the Department of Foreign Affairs and International Trade, recently deployed ATG's online CRM applications. The newly created French-language version will enable both organizations to meet federal regulations that require the use of bilingual software.

Additionally, ATG enjoys relationships with business partners across France including Unilog, Accenture, Cap Gemini, Fi System, Valoris, ATOS Origin, Internence.com, Agency.com and Steria.

"French-speaking countries are increasingly responsible for driving global e-business initiatives, and their markets have driven real demand for our products," said Bernard Girbal, vice president and general manager of International Operations, ATG. "By offering a French-language version of our product and being sensitive to cultural demands, and through close work with our French channel partners, we have been able to increase sales in these areas and close more deals."

By translating the user interface of the ATG Control Center and solution sets, business users take control of the e-business initiatives - easily and efficiently in their own language. ATG's flexible framework enables organizations to maximize relationships with customers, partners, and employees and supports the development and management of enterprise-wide Web initiatives with ATG's Scenario Personalization(TM) and relationship management capabilities. The strengths of these core competencies have driven ATG's momentum within marquee French firms and demand has produced applications ideally suited for bi-lingual Web environments.

About ATG

ATG(R) (Art Technology Group, Inc.) is the leading developer of online CRM applications that deliver an integrated, personalized experience for customers, partners and employees: the frontline of every business. Customers around the globe rely on ATG for the frontline applications that help build and manage mutually beneficial relationships. Deployed on the industry's most popular application servers, ATG's application suites for e-commerce, portals, and relationship management are ideal for integrated e-business initiatives across the enterprise.

Today, ATG has delivered e-business solutions to blue-chip companies worldwide including Aetna Services, Inc., Alcatel, American Airlines, AT&T, Barclays Global Investors, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, J.Crew, Sun Microsystems, Walgreen Company, and WellsFargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit our Web site at www.atg.com.

(c)2002 Art Technology Group, Inc. ATG, Art Technology Group, the Techmark, the ATG Logo, and Dynamo are registered trademarks, and Personalization Server and Scenario Server are trademarks, of Art Technology Group, Inc. All other trademarks are the property of their respective holders. NASDAQ:ARTG

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not significantly enhance the user's Internet experience or be able to accommodate increased user volume; that customers will not be able to increase the speed of their deployment; that the customer will not implement the features identified in this article; that these features will not be supported in the future; and the costs and risks associated with intellectual property claims by third parties. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.