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ATG Customers Speak Out About Best Practices.


Business Editors/High-Tech Writers

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Feb. 24, 2004

A&E, Conseco, Finish Line, InterContinental Hotels, Movielink,

Neiman Marcus Neiman Marcus

U.S. department-store chain. It was founded in Dallas, Texas, in 1907 by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband, A.L. Neiman.
, Novant Health, Proctor & Gamble and TDC TDC Top Dead Center
TDC Time-to-Digital Converter
TDC Tabular Data Control
TDC Total Development Cost
TDC Texas Department of Corrections
TDC The Discovery Channel
TDC Torpedo Data Computer
TDC Theater Deployable Communications
 Sunrise

Among ATG ATG antithymocyte globulin.
lymphocyte immune globulin (antithymocyte globulin equine, ATG, ATG equine, LIG)

Atgam

Pharmacologic class: Immunoglobulin

Therapeutic class: Immunosuppressant
 Customers Presenting

On the second day of ATG Insight, executives from some of the world's leading companies are discussing their successes and lessons learned using ATG products and solutions. As attendees discussed how to create the ultimate customer experience, ATG executives, customers, partners, prospects and independent industry analysts were treated to a series of interactive "Best Practices" sessions.

-- InterContinental Hotels described how they are implementing

split-run testing to improve their customer experience and

support rollouts of new functionality.

-- Neiman Marcus shared lessons learned from building four ATG

Web sites and a portal.

-- TDC Sunrise talked about how they developed diverse customer

facing applications using ATG technology.

-- Conseco Insurance talked about how they boosted distributor

loyalty, sped new business flow, and reduced expenses - all in

the midst of a parent company restructuring.

-- A&E, Finish Line and Hoffman-LaRoche educated attendees about

implementing, managing and evolving the use of scenarios

across their organizations.

"There is no better group of individuals to talk about how to get the most out of ATG products and solutions than the very customers who we're working with today," said Cliff Conneighton, vice president of marketing, ATG. "As we move forward to create the best possible customer experiences for our customers, we'll be doing it in lock-step with the kinds of forward looking companies that are here."

The ATG Insight 2004 conference runs through Wednesday and represents the premier gathering of experts and pioneers in the area of creating the best online customer experiences. More than 200 ATG customers are on hand with ATG partners and industry analysts. Attendees participate in a series of business and technical sessions designed to foster an exchange of ideas around creating the ultimate online user experience using ATG's industry-leading customer experience platform.

About ATG

ATG (Art Technology Group, Inc., NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ARTG ARTG Australian Register of Therapeutic Goods ) delivers innovative software to help high-end consumer-facing companies create a richer, more adaptive interactive experience for their customers and partners online and via other channels. ATG has delivered category-leading e-business solutions to many of the world's best-known brands including A&E Television, Aetna Services, Inc., Alcatel, American Airlines American Airlines

Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the
, Barclays Global Investors Barclays Global Investors is a subsidiary of British-based Barclays Bank which is in the investment management industry. It is the largest corporate money manager in the world, with over £936 billion (US$1.77 trillion) under management as of March 2006[1]. , Best Buy, BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health)
BMG Be My Girl
BMG Blue Man Group
BMG Bertelsmann Music Group
BMG Be My Guest
BMG Browning Machine Gun
BMG Bulk Metallic Glass
 Direct, Eastman Kodak, Ford Motor Credit, HSBC HSBC Hongkong and Shanghai Banking Corporation
HSBC Humane Society of Broward County (Florida)
HSBC Humane Society of Bay County (Bay County, Michigan) 
, Hyatt, J. Crew, Merrill Lynch Merrill Lynch & Co., Inc. (NYSE: MER TYO: 8675 ), through its subsidiaries and affiliates, provides capital markets services, investment banking and advisory services, wealth management, asset management, insurance, banking and related products and services on a global basis. , Newell Rubbermaid, Target, U.S. Army, Walgreen Company and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com.

(C) 2004. ATG and Art Technology Group are registered trademarks, and ATG Insight, ATG Customer Experience, ATG Scenarios, Scenarios and Split Testing are propriety trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions under The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements involve known and unknown risks and uncertainties that may cause actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by such forward-looking statements. Important risk factors affecting business generally may be found in periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include, but are not limited to, the following: the number of ATG customers may change; and the ideas and materials presented at the conference may not result in lasting profitable results for any particular customer or significantly improve end customer experiences. ATG makes no representations or warranties, express or implied, regarding any statement, omission or implication by any conference speaker and all views expressed are those of such speaker. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 24, 2004
Words:665
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