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ATG'S The Force Infomercial to be Test Marketed in Japan.


Business Editors

MONROVIA, Calif.--(BUSINESS WIRE)--April 26, 2001

American Technologies Group Inc. (ATG ATG antithymocyte globulin.
lymphocyte immune globulin (antithymocyte globulin equine, ATG, ATG equine, LIG)

Atgam

Pharmacologic class: Immunoglobulin

Therapeutic class: Immunosuppressant
) (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB:ATEG ATEG Assembly for the Teaching of English Grammar ) today announced that Oak Lawn Oak Lawn, village (1990 pop. 56,182), Cook co., NE Ill., a suburb of Chicago; inc. 1909. It is chiefly residential with some light manufacturing. Products include metalwork, wood products, and school supplies.  Marketing Inc. (Oak Lawn), an American-Japanese owned direct marketing company, is scheduling a test marketing of The Force(R) Infomercial in·fo·mer·cial   also in·for·mer·cial
n.
A relatively long commercial in the format of a television program.



[info(rmation) + (com)mercial.]

Noun 1.
 in the Japanese marketplace for early May, 2001.

The Infomercial has been substantially changed from the U.S. English version incorporating more data and statistics on testing relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 the effectiveness of The Force. ATG has been negotiating for well over a year with Oak Lawn directly and through the Company's representatives in Japan. The initial test will last for approximately three weeks and will run on 72 cable and TV stations.

After the initial test is completed an assessment will be made as to where to concentrate the full-fledged infomercial campaign, specifically, whether the infomercial will run on approximately 172 broadcast TV, cable and satellite stations throughout Japan. Additionally, the infomercial is only part of the marketing strategy for the Japanese market. A retail as well as catalog effort will be launched. This development is significant for ATG because it is a major step in the overall marketing strategy for The Force product as well as for other of the Company's products in the Japanese market.

The Company also announced that its distributor, Express Success International, has not fulfilled on the truck power pack sales projection it gave the Company in January which the Company announced at that time. It is believed that at least partly because of the economic downturn, sales commitments made to Express Success have not been kept. However, Management has noted that Express Success is vigorously pursuing alternative markets but it is impossible at this point to assess how successful those efforts will eventually prove to be.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 26, 2001
Words:294
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