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ATF seeks repackaging of "coolers." (wine with high-alcohol content confused with less potent beverage)(Alcohol, Tobacco and Firearms)

ATF seeks repackaging of "coolers"

The Canandaigua Wine Co., maker of Cisco, a high-alcohol wine, has been asked by the Bureau of Alcohol, Tobacco and Firearms (ATF) to repackage its product, which the agency said is being mistaken for a mild wine cooler.

According to reports from the U.S. surgeon general, the fortified wine has been cited as the cause of 10 Washington, D.C., area alcohol poisoning cases in teenagers who thought they were drinking wine coolers.

At this time, the ATF is considering declaring the bottling and labeling of Cisco as deceptive packaging. If the agency's case does hold up, Canandaigua would be forced to repackage its beverage.

Cisco, which is 20 percent alcohol by volume, is packaged in small bottles, similar to those used by wine coolers, which normally have an alcohol content of four to five percent. In most instances, fortified wines are bottled in larger, darker bottles an ATF spokesperson noted.

As a result of the concern over the drink, Cisco was pulled from the shelves of all 7-11 convenience stores until the situation is resolved.
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Publication:Modern Brewery Age
Date:Jan 21, 1991
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