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ATEME Appoints Sylvain Riviere as Executive Vice President of Marketing.


Broadcast Industry Veteran to Lead Company's Worldwide Marketing Efforts and Implement New Solutions Focus for ATEME

BIEVRES, France -- ATEME[TM] SA, a world leader in MPEG-4 video compression Encoding digital video to take up less storage space and transmission bandwidth. See video codec and data compression.

video compression - Compression of sequences of images.
 solutions, today announced that Sylvain Riviere ri·vière  
n.
A necklace of precious stones, generally set in one strand.



[French rivière (de diamants), river (of diamonds), from Old French rivere, from Vulgar Latin
 has joined the management team as Executive Vice President of Marketing - a new position for the company. Mr. Riviere joins ATEME's operational leadership as the company also welcomes the founder of the billion-dollar Iliad Group (Paris Bourse Paris Bourse

National stock market of France.
 Ticker:ILD (Inter Layer Dielectric) The insulation used between layers of aluminum or copper wire that interconnect the transistors in a chip. There are three to four layers in a memory chip and five to seven in a logic chip with hundreds of meters of wiring. ), Mr. Xavier Niel, to its Board of Directors.

An industry veteran with years of hands-on experience in marketing, management and video compression technology, Mr. Riviere joins ATEME with the mandate to apply all of these areas of expertise to his position within the company. He is specifically in charge of ATEME's worldwide corporate and product marketing, as well as helping to implement a new solutions focus for ATEME technologies and products in Broadcast and Broadband market segments.

Prior to ATEME, Mr. Riviere was the Senior Director of Product Marketing for BigBand Networks BigBand Networks (known as BigBand ; NASDAQ: BBND) is a multinational corporation headquartered in Redwood City, California, United States. BigBand manufactures and sells digital video and data processing platforms and solutions in areas ranging from digital video to CMTS.  (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: BBND), a leading California-based provider of broadband multimedia infrastructure for video, voice and data. Before this, Mr. Riviere was a Senior Group Manager at Harmonic, Inc., and was also with MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  pioneer FutureTel as Director of Product Marketing.

"Sylvain brings a wealth of marketing and industry expertise to our company, plus an international perspective and vision that is critical as we continue to grow ATEME's worldwide business," said Michel Artieres, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of ATEME. "Sylvain's specific experience in both video compression and broadcast technology will also help ensure a successful worldwide launch of our Kyrion[R] family of HD encoders and transcoders, as well as future solutions. We are extremely pleased to welcome him to our management team and look forward to his support and counsel moving forward."

"I am very excited to be joining ATEME, especially as the company introduces new solutions and technologies that redefine what is possible with MPEG-4," said Mr. Riviere. "ATEME has world-class products and technologies that have already been adopted by leading companies in broadcast, video security and consumer electronics - enabling a solution focus across the company will bring ATEME even greater success moving forward."

ATEME (www.ateme.com) is a world-leading provider of MPEG-4 / H.264 video compression solutions. ATEME's renowned technology supports both standard and HD content, deployed across any platform - from mobile to Ultra HD (1) A super high-resolution TV standard developed by Nippon Telegraph and Telephone (NTT) and Japanese Broadcasting Corporation (NHK). Its 7680x4320 resolution displays more than 16 times as many pixels as the highest U.S. HDTV standard of 1980x1080. . ATEME provides broadcasters, telcos and security providers with unmatched compression quality while simultaneously licensing its unique MPEG technology and expertise to select vendors.

ATEME. Because Content Deploys Everywhere.

ATEME[TM] and Kyrion[R] are trademarks and registered trademarks of ATEME SA. All other trademarks and registered trademarks previously cited are the property of their respective owner(s) and are hereby acknowledged.

Editor's Note - Images, camera-ready logos and other press-related information is available from the ATEME PR counsel and/or the ATEME website.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 12, 2007
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