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ATA.Com Receives Datalex Booking Engine.


Business, Travel & High-Tech Editors

INDIANAPOLIS--(BUSINESS WIRE)--May 31, 2002

ATA (1) (AT Attachment) The specification for IDE drives. See IDE.

(2) See analog telephone adapter.

ATA - Advanced Technology Attachment
 (American Trans Air, Inc.) (Nasdaq:AMTR AMTR Australian Music Teachers Register
AMTR Annual Media and Technology Report
AMTR Anterior Medial Temporal Resection
AMTR Atlantic Missile Test Range
) today announced that it has contracted with Datalex, a provider of technology solutions for the global travel and transportation industry, a new booking engine -- Datalex BookIt! CONSUMER(TM).

This new booking engine, which is currently used for the carrier's website, ATA.Com, provides ATA customers with efficient, convenient access when booking travel online. ATA has also contracted with SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002.  Ameritech to host the website, enabling faster customer response time. The new booking engine has been in place since May 24, 2002.

Utilizing Datalex and SBC Ameritech will improve and streamline processes for customers booking their travel online as well as benefit ATA by lowering the operating costs operating costs nplgastos mpl operacionales  associated with ATA.Com. In addition, ATA has complete control of the look and feel of ATA.Com, allowing the Carrier to update and make changes to improve service to its customers.

"Although ATA.Com will look the same, our customers will find this new booking engine fast and convenient allowing them to speed through the process of purchasing tickets online," said Don Moonjian, ATA Vice President of Marketing. "Not only is this new system extremely user-friendly, but ATA can now make necessary updates to enhance the functionality of the site as needed as needed prn. See prn order. ."

"The combination of ATA, Datalex and SBC Ameritech will enable ATA to take Internet sales to a higher level to best compete with other direct major airline sites in the country," said Bob Ellison, ATA's Director of E-Business and Network Services. "With Datalex and SBC, we've utilized the services of the top performer of all airline software suppliers and the premier Internet hosting provider in the country."

"Datalex is proud to be involved and associated with the implementation of ATA's e-business strategy," said Jim Crawford Jim Crawford may refer to:
  • Jim Crawford (footballer), an Irish footballer
  • Jim Crawford (boxer), Australian boxer
  • Jim Crawford (driver), Scottish Formula One driver
  • Jim Crawford (retail analyst)
  • James W. Crawford, Jr.
, Vice President of Sales, Americas for Datalex. "As a major carrier renowned for quality and customer service, ATA's decision to utilize the technology framework developed by Datalex will encourage advanced innovations and efficiencies, resulting in even greater benefits for their millions of passengers."

Now in its 29th year of operation, ATA is the nation's 10th largest carrier (based on revenue passenger miles Revenue passenger miles (RPMs) is a measure of a passenger traffic for an airline flight, bus, or train calculated by multiplying the total number of revenue-paying passengers aboard the vehicle by the distance traveled measured in miles. ). ATA offers significant scheduled service from Chicago-Midway and Indianapolis to over 40 business and vacation destinations. Since May of 2001, ATA has taken delivery of 31 new aircraft from Boeing including the Boeing 737-800 (in which ATA was the North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 launch customer for the -800 model with winglets) and the Boeing 757-300. Stock of the Company's parent company, ATA Holdings Corp. (formerly known as Amtran, Inc.), is traded on the NASDAQ stock market Nasdaq stock market

The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies.
 under the symbol "AMTR." For more information or to learn about the Company, visit the website at www.ata.com. For reservations, contact your travel agent or call 1-800-I-FLY-ATA.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:ATA.Com Receives Datalex Booking Engine.
Publication:Business Wire
Geographic Code:1U3IN
Date:May 31, 2002
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