ATA Announces Service Increases in Four Key Markets; Innovative ``Honest Growth'' Ad Campaign Coincides with New Schedules and Coast-to-Coast Service.

Business Editors

INDIANAPOLIS--(BUSINESS WIRE)--July 28, 2003

While many airlines are cutting capacity and limiting passenger choice, ATA (ATA Airlines, Inc.), (Nasdaq:ATAH) today announced initiatives in four markets -- Chicago-Midway, Newark, San Francisco and Indianapolis -- that expand passenger services and options.

This four-pronged expansion program, which significantly increases ATA's schedules and marks the introduction of ATA nonstop coast-to-coast services, is the latest in a series of expansions that the nation's 10th largest airline has carried out this year.

To support today's announcement of new schedules and service in four cities, ATA is rolling out a new advertising campaign with the theme: "ATA: Honest Growth, Coast to Coast. More Cities. More Times. More Often." The campaign will be presented in television, radio and print media across the country.

One of the key components of today's announcement is the introduction of nonstop San Francisco-Newark service.

In light of this significant expansion, John Happ, Senior Vice President of Marketing and Sales, commented, "With these initiatives, ATA builds on its strategy of providing travelers with more choices while delivering value-based services combined with customer-friendly travel policies."

To reinforce its vision, ATA is assigning additional aircraft for service in key business-travel markets to provide more choice and convenience for business travelers.

Underlying ATA's "Honest Growth," which is typified by the new coast-to-coast service, ATA's fare structure never includes hidden gimmicks or extras. ATA's fares never require a minimum stay or an inconvenient Saturday-night overnight. And, no passenger ever pays more than $299 for a one-way domestic fare -- anywhere in the country.

Following are highlights of the new schedules and services:

CHICAGO-MIDWAY: ATA already provides multi-faceted services for business and leisure travelers out of Chicago-Midway and will increase frequencies there by 13 percent by adding frequencies to business markets, including Newark, Boston, Philadelphia and San Francisco. The carrier will also increase frequencies to Las Vegas, Denver and San Juan, Puerto Rico and will add service to Ixtapa/Zihuatanejo, Mexico.

SAN FRANCISCO: ATA will bolster San Francisco service with additional daily flights to Chicago-Midway and Honolulu, Oct. 16 and Nov. 20, respectively, along with two new daily nonstops to Newark.

NEW YORK/NEWARK: ATA will increase Chicago-Midway to Newark service from 20 weekly flights to 40 by Oct. 26, 2003. In addition, on Oct. 26, two daily nonstop flights from Newark to San Francisco will begin. The carrier will offer 19 flights daily to LaGuardia and Newark.

INDIANAPOLIS: ATA will offer daily, one-stop service from Indianapolis to Honolulu beginning Nov. 20, 2003. The carrier will also add a daily nonstop flight from Indianapolis to Miami on Dec. 20, 2003, solidifying ATA's Florida position as the leading carrier from Indianapolis to Florida. In addition, ATA is increasing frequencies to Las Vegas, Sarasota, Fla., Ft. Myers, Fla. and Chicago-Midway.

And ATA isn't just about more, more, more. The Honestly Different Airline also is about better, better, better. ATA has the youngest, most fuel-efficient fleet among the major carriers, featuring the new Boeing 737-800 and 757-300 aircraft. Comfortable and spacious, these aircraft boast all-leather seats, adjustable headrests, large overhead bins and the latest in digital in-flight audio/video systems. From multiple music channels to Seinfeld and Frasier, the aircraft are full of entertainment options.

Now celebrating its 30th year of operation, ATA is the nation's 10th largest airline based on revenue passenger miles. ATA has the youngest, most fuel-efficient fleet among the major carriers, featuring Boeing 737-800 and 757-300 aircraft. ATA operates significant scheduled service from Chicago-Midway, Indianapolis, Los Angeles, St. Petersburg, Fla. and San Francisco to over 40 business and vacation destinations. For more information about the Company, visit the web site at www.ata.com.