ATA's ``Think Thursday Fare Special'' Visit ATA.com for Great Fares from Indianapolis to Denver, New York and Washington, D.C.

Business Editors/Travel Writers

INDIANAPOLIS--(BUSINESS WIRE)--Oct. 9, 2003

Plan your fall break trip with ATA's (ATA Airlines, Inc., Nasdaq:ATAH) "Think Thursday Fare Special" from Indianapolis to Denver(a) from just $99(b) (off-peak, each way based on a round-trip purchase)! Travel is also available from Indianapolis to New York from $84(b) and Washington, D.C.(a) from $84(b) (off-peak, each way based on a round-trip purchase). These fares are good for travel October 21, 2003, through November 22, 2003. Tickets for these fares are available for purchase through midnight tonight (C.S.T.) exclusively through the company's web site, ATA.com.

ATA recently extended its Anniversary Travel Awards program through January 31, 2005. The program, originally launched in September 2002, offers loyal customers great travel awards when they fly frequently on ATA or ATA Connection (Chicago Express Airlines, Inc.) and book their travel online at ATA.com. By purchasing and flying as few as three round-trips, a customer can earn a free domestic companion ticket, an award not offered by any other carrier. Free domestic tickets are earned after only six round-trips, and international tickets to the Caribbean/Mexico and Hawaii are earned after nine and 12 round-trips, respectively. Since no blackout days apply, ATA Travel Awards participants may book earned free tickets any day of the year. While other awards programs may exclude their cheapest fares, ATA believes frequent fliers should have an opportunity to take advantage of both low fares and free trips. For details and official rules for the program, visit the web site at www.ata.com.

E-ticketed passengers can now take advantage of ATA's Web Check-In, which allows passengers to print their boarding pass and receipt from their personal computers simply by going to ATA.com. Customers who don't have bags to check can skip the check-in process at the airport, a time saver for both business and leisure travelers.

Now celebrating its 30th year of operation, ATA is the nation's 10th largest passenger carrier based on revenue passenger miles. ATA has the youngest, most fuel-efficient fleet among the major carriers, featuring the new Boeing 737-800 and 757-300 aircraft. The airline operates significant scheduled service from Chicago-Midway and Indianapolis to over 40 business and vacation destinations. Stock of the Company's parent company, ATA Holdings Corp., is traded on the Nasdaq Stock Market under the symbol "ATAH."

(a) Some flights are operated by ATA Connection (Chicago Express Airlines, Inc.).

(b) These fares do not include a $3 federal excise tax that will be imposed on each flight segment of your itinerary. A flight segment is defined as a takeoff and a landing. ATA's "Think Thursday Fare Special" fares are off-peak, each way based on a round-trip purchase and are valid for travel 10/21/03-11/22/03. Fares do not include a September 11th security fee of up to $10 per round-trip. Tickets must be purchased by 10/09/03, midnight (CST). Fares are available only through ATA.com. Fares are not generally available during high-volume travel periods and may be higher during peak travel times. Fares are non-refundable and are subject to change without notice. Seats are limited and may not be available on all flights and dates. Some flights are operated by ATA Connection (Chicago Express Airlines, Inc.). A passenger facility charge of up to $18 per round-trip is not included in the fares. A photo I.D. is required for flight check-in. Travelers who are deaf and hearing impaired, call TTY 800-293-6194.