ATA's ``Think Thursday Fare Special'' Book at ATA.Com and Travel From Indianapolis to Florida! Also Low Fares From Indianapolis to Denver!

Business Editors/Travel Writers

INDIANAPOLIS--(BUSINESS WIRE)--July 17, 2003

Just when you thought a summer getaway might be too expensive, ATA (ATA Airlines, Inc.)(Nasdaq:ATAH) is leaving no room for excuses. This week's "Think Thursday Fare Special" offers low fares from Indianapolis to St. Petersburg from just $55(a), to Ft. Lauderdale from just $75(a), or to Denver from just $99(a) (off-peak, each way based on a round-trip purchase). Tickets for these fares are available for purchase through midnight tonight (C.S.T.), exclusively through the company's Web site, ATA.Com. Travel to St. Petersburg is valid between August 6, 2003 and September 30, 2003; travel to Ft. Lauderdale is valid July 27, 2003 to September 30, 2003; and travel to Denver is valid August 26, 2003 to September 30, 2003.

Listed below are examples of the fare specials to St. Petersburg, Ft. Lauderdale or Denver (off-peak, each way based on a round-trip purchase):

    TO or FROM           TO or FROM         Each-Way
                                              Fares
                                              from
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 (b)Indianapolis       St. Petersburg          $55
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   Indianapolis        Ft. Lauderdale          $75
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 (b)Indianapolis           Denver              $99
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(b) Some flights are operated by ATA Connection (Chicago Express
Airlines, Inc.).

ATA recently extended its Anniversary Travel Awards program through January 31, 2005. The program, originally launched in September 2002, offers loyal customers great travel awards when they fly frequently on ATA or ATA Connection (Chicago Express Airlines, Inc.) and book their travel online at ATA.Com. By purchasing and flying as few as three round-trips, a customer can earn a free domestic companion ticket, an award not offered by any other carrier. Free domestic tickets are earned after only six round-trips, and international tickets to the Caribbean/Mexico and Hawaii are earned after nine and 12 round-trips, respectively. Since no blackout days apply, ATA Travel Awards participants may book earned free tickets any day of the year. While other awards programs may exclude their cheapest fares, ATA believes frequent fliers should have an opportunity to take advantage of both low fares and free trips. For details and official rules for the program, visit the Web site at www.ata.com.

E-ticketed passengers can now take advantage of ATA's Web Check-In, which allows passengers to print their boarding pass and receipt from their personal computers simply by going to ATA.Com. Customers who don't have bags to check can skip the check-in process at the airport, a time saver for both business and leisure travelers.

Now celebrating its 30th year of operation, ATA is the nation's 10th largest passenger carrier based on revenue passenger miles. ATA operates significant scheduled service from Chicago-Midway and Indianapolis to over 40 business and vacation destinations. Stock of the Company's parent company, ATA Holdings Corp. is traded on the Nasdaq Stock Market under the symbol "ATAH."

(a) These fares do not include a $3 federal excise tax that will be imposed on each flight segment of your itinerary. A flight segment is defined as a takeoff and a landing. ATA's "Think Thursday Fare Special" fares are off-peak, each way based on a round-trip purchase and are valid for travel 8/6/03-9/30/03 between Indianapolis and St. Petersburg, 8/26/03-9/30/03 between Indianapolis and Denver, and 7/27/03-9/30/03 between Indianapolis and Ft. Lauderdale. Tickets must be purchased by 7/17/03, midnight (CST). Fares are available only through ATA.Com. Fares are not generally available during high-volume travel periods. Fares may be higher during peak travel times and are non-refundable. Fares are subject to change without notice. Seats are limited and may not be available on all flights and dates. Some flights are operated by ATA Connection (Chicago Express Airlines, Inc.). A passenger facility charge of up to $18 per round-trip is not included in the fares. A photo I.D. is required for flight check-in. Travelers who are deaf and hearing impaired, call TTY 800-293-6194.