AT $40,000 PER SECOND, ADS FOR SUPER BOWL ARE NOVELTIES.Byline: Skip Wollenberg Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. Coca-Cola is back as a Super Bowl telecast advertiser for the first time since the Persian Gulf War Persian Gulf War or Gulf War (1990–91) International conflict triggered by Iraq's invasion of Kuwait in August 1990. Though justified by Iraqi leader Saddam Hussein on grounds that Kuwait was historically part of Iraq, the invasion was presumed to be . But perennial Super Bowl sponsor McDonald's is sitting out this year's game. Even at a record $40,000 per second, the nation's biggest soft-drink and fast-food companies have wallets fat enough to afford Super Bowl commercial time any year they want. But their split decision shows that price isn't the only factor when advertisers decide whether to climb aboard a program that typically draws television's biggest audience of the year. Timing is also important. Advertisers who have something new to sell or an inventive new way to make their case say that justifies paying the steep price. So do companies that want to get their name out in a splashy splash·y adj. splash·i·er, splash·i·est 1. Making or likely to make splashes. 2. Covered with splashes of color. 3. Showy; ostentatious. See Synonyms at showy. way or give employees or distributors something to rally around. The timing was perfect for several carmakers introducing new cars - Porsche with its Boxster convertible, Cadillac with its Catera and American Honda with its CR-V CR-V Comfortable Runabout Vehicle (Honda) CR-V Compact Recreational Vehicle sport utility vehicle. Sneaker marketer Fila plans to introduce a new shoe named after NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= star Jerry Stackhouse Jerry Darnell Stackhouse (born November 5 1974 in Kinston, North Carolina) is an American professional basketball player who currently plays both shooting guard and small forward for the NBA's Dallas Mavericks. in a dramatic 30-second commercial that appears to show the athlete jumping after a basketball from a tall building under construction. Dirt Devil Dirt Devil is a brand name household vacuum cleaner. It is an icon and one of the best selling in the United States. There are two main units Power for large houses, and RV unit for smaller houses or apartments, as well as a number of other floor care products including hand-held vacuum cleaners is trying to get noticed by using classic movie clips featuring dancer Fred Astaire and spending a hefty $250,000 per commercial on making it appear in three 15-second ads that he was dancing with its vacuums rather that coat racks, canes or other stage props. Visa credit cards will feature former GOP presidential candidate Bob Dole in its commercial. Car seller Auto-By-Tel says it is the first Internet business to advertise on the Super Bowl, and it hired Leonard Nimoy, ``Star Trek's'' Spock, to narrate its ad. The National Pork Producers Council is back for the third year. Ad director Michele Hanna defended dipping into the organization's $12 million ad budget for a Super Bowl slot. ``With last year's audience it cost about 12 cents a viewer, and we can't mail a recipe brochure for that,'' she said. CAPTION(S): 2 Photos Photo: (1--Color) Cadillac will be a first-timer at the Super Bowl with its commercial featuring Cindy Crawford For the porn star of the same name, see . Cynthia Ann Crawford (born February 20, 1966, in Dekalb, Illinois) is an American supermodel, MTV television personality, celebrity endorser, cover girl, and actress. . (2--Color) For the third straight year, the National Pork Producers Council will debut an ad during the Super Bowl, seen by 100 million viewers. Associated Press |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion