AT&T reaches agreement with IVI Publishing, a major health content provider, for a new health and fitness service.it has reached agreement with IVI Publishing IVI Publishing is an American-based home computer software company based in Eden Prairie, Minnesota in 1990 as Interactive Television, but later renamed in 1991 as Interactive Ventures, Inc. (where IVI stands for) and later to its current name. It was a joint-venture with the Mayo Clinic. , Inc., to be the first content provider for the health and fitness service of AT&T's new Personal Online Service. IVI IVI Intelligent Vehicle Initiative IVI International Vaccine Institute IVI Interchangeable Virtual Instrument IVI Intravenous Infusion IVI Interactive Video Instruction IVI Intra Venous Injection IVI Institute for Vision Improvement IVI Interactive Video Initiative is the digital publisher of the best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best Mayo Clinic Mayo Clinic: see Mayo, Charles Horace. Mayo Clinic voluntary association of more than 500 physicians in Rochester, Minnesota. [Am. Hist.: EB, 11: 723] See : Medicine Family Health Book CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). and HEALTHNEWS, the sister publication of the New England Journal of Medicine The New England Journal of Medicine (New Engl J Med or NEJM) is an English-language peer-reviewed medical journal published by the Massachusetts Medical Society. It is one of the most popular and widely-read peer-reviewed general medical journals in the world. . AT&T's health and fitness service will be available in mid-1996 and will offer a single Internet address There are two kinds of addresses that are widely used on the Internet. One is a person's e-mail address, and the other is the address of a Web site, which is known as a URL. Following is an explanation of Internet e-mail addresses only. For more on URLs, see URL and Internet domain name. for a wide range of content about individual and family health and fitness. In addition to content from IVI, the health and fitness service will include other proprietary content and public domain content from the Internet and elsewhere. "People used to think of the Internet as a place to spend time," said Caroline Vanderlip, president of AT&T Personal Online Services. "With the advent of new services such as AT&T's health and fitness service, people can begin using the Internet to save time, save money and improve the quality of life for themselves and their families." Customers will connect to AT&T's health and fitness service from any online service that offers access to the Internet's World Wide Web, including AT&T WorldNet(a) Services. The AT&T health and fitness service will help people find information on everything from dieting and nutrition to workouts, yoga, first aid, mental health and the orgins, effects and treatments of medical conditions--plus the names of local, regional and national specialists, support groups, spas, health clubs, pharmacies and other resources. "AT&T's health and fitness service offers a unique opportunity to increase awareness of IVI and the content we publish," said Ronald G. Buck, chairman of IVI. "AT&T's willingness to establish attractive terms, while supporting us in what we do best--providing high quality health-related content--makes this a very effective relationship." A 1994 AT&T survey of the top 350 U.S. healthcare U.S. Healthcare is a now-defunct healthcare company. The logo had an apple. The merger with Aetna In 1996, the company merged with Aetna, calling it Aetna U.S. Healthcare. The U.S. Healthcare apple logo was next to the Aetna name, and U.S. Healthcare under it. U.S. institutions showed that patient information is the single largest growth segment in the $1.1 trillion U.S. healthcare industry. The health and fitness service is one of several services that will be introduced by Personal Online Services, which is creating a family of online services that are relevant to consumers' lifestyle and life stage activities. AT&T will introduce additional content services later this year. Founded in 1991, Minneapolis-based IVI Publishing is a highly respected digital publisher of health-related information with a multimedia platform integrating CD-ROM online services and cable television. For further information about AT&T Personal Online Services, call 800/809-1103. (a) WorldNet is service mark of AT&T CONTACT: AT&T Henry Bassman, 201/331-4143 (office) 908/273-3462 (home) |
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