AT&T joins The Sharper Image, Tower Records/Video/Books to bring home entertainment to consumers.NEW YORK--(BUSINESS WIRE)--July 16, 1996--Continuing its aggressive move into the home entertainment market, AT&T today announced two key retail agreements with The Sharper Image and Tower Records/Video/Books to bring DIRECTV(R) digital satellite home entertainment service and DSS (1) (Digital Signature Standard) A National Security Administration standard for authenticating an electronic message. See RSA and digital signature. (2) (Digital Satellite S (R) (Digital Satellite System) equipment to consumers. The company also announced that it completed its roll-out of its digital satellite television offer to the 48 contiguous states nearly two months ahead of schedule. And in recognition of its national roll-out, the company said it is making the DSS equipment available for $399 through August 1. (Price reflects a limited-time $100 mail-in manufacturer's rebate and a $100 instant credit from AT&T.) Under the retail agreements, 75 The Sharper Image and 24 Tower Records/Video/Books stores nationwide will feature "AT&T Presents DIRECTV" kiosks where consumers can explore more than 200 channels of digital entertainment -- featuring movies, sports, news and pay-per-view events -- from DIRECTV and U.S. Satellite Broadcasting (SM) (USSB USSB United States Satellite Broadcasting USSB United States Shipping Board USSB Upper Single Sideband (R)). Customers can then place their order by calling a toll-free number from a special AT&T phone located at the kiosks in the stores. Consumers also can place orders through The Sharper Image catalog. AT&T kiosks will be in 24 Tower Records/Video/Books locations by July 29. The Sharper Image stores and The Sharper Image catalog will feature the AT&T offer beginning in September. "The agreements with The Sharper Image and Tower Records and our accelerated roll-out schedule are two more examples of AT&T's commitment to provide consumers the best in digital satellite television services," said Cathy Martine, AT&T Marketing vice president, Direct Broadcast Satellite Services. "We're way ahead of schedule and are giving consumers even more ways to bring the world of digital entertainment and information into their homes," Martine added. Consumers who call AT&T will be able to take advantage of one-stop shopping, from ordering DSS equipment and DIRECTV and USSB service to home installation, customer service and financing. AT&T's offer includes DSS equipment consisting of the Generation Two RCA See RCA connector and video/TV history. 18-inch satellite dish satellite dish n. A dish antenna used to receive and transmit signals relayed by satellite. satellite dish A parabolic antenna used to receive signals relayed by satellite. ; set-top box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support. and universal remote; the DIRECTV Total Choice(TM) programming package that offers more than 70 channels, including ESPN ESPN Entertainment and Sports Programming Network & ESPN2, The Disney Channel  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , American Movie Classics, Discovery Channel and Music Choice with 31 commercial-free audio channels; and professional installation. As an added bonus, AT&T long-distance subscribers and AT&T Universal Card customers can take advantage of special offers and financing options, including: - A free pay-per-view movie each week for one year from AT&T and DIRECTV - A free month of DIRECTV Total Choice(TM) Platinum(a) programming after 12 consecutive months as an AT&T long-distance and DIRECTV Total Choice Platinum service customer - One month of Total Choice Platinum service at the DIRECTV Total Choice programming package price - One Free Month of USSB Entertainment Plus(R), which includes popular entertainment services including multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy (R), multichannel Showtime(R), Nickelodeon(R), and MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. (R); more than 800 movies a month from the premium movie networks and a selection of entertainment channels - 0 percent financing for one year for up to $1,350 on equipment purchased with the AT&T Universal Card, and other financing options - Redemption of AT&T True Rewards(R) points toward the purchase of DSS equipment "AT&T and The Sharper Image customers have come to expect innovative, quality products and service," said Richard Thalheimer Richard Thalheimer (born 1948) is founder, and former CEO and chairman of the Sharper Image Corporation. Thalheimer is a graduate of Hall High School in Little Rock, Arkansas, and Yale University (Class of 1970) and received a law degree from University of California, Hastings , founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , The Sharper Image. "Together, we can offer our customers more choices and more ways to get the home entertainment equipment and service they want -- when and how they want it." Stan Goman, senior vice president Retail Operations, Tower Records/Video/Books, added: "We have always been on the cutting edge in providing our customers with the latest in entertainment software. At the touch of a few buttons, our customers can now get the latest in digital satellite television service thanks to our alliance with AT&T." AT&T is the first national communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. to bring consumers unprecedented programming choice from DIRECTV and U.S. Satellite Broadcasting, with laser disc-like quality pictures and CD-like quality sound using high-power direct broadcast satellites (DBS (Direct Broadcast Satellite) A one-way TV broadcast service from a communications satellite to a small round or oval dish antenna no larger than 20" in diameter. ). It also offers consumers an array of innovative services, including home entertainment, local, long-distance, wireless and on-line services. The Sharper Image is a dynamic leader in the specialty retail industry. The Sharper Image creates and sells a unique assortment of original gifts and products through entertaining stores, catalogs, the World Wide Web and other marketing channels, with an extraordinary level of customer service. Tower Records/Video/Books, a leader in the entertainment retailing industry for more than 35 years, is the world's premier merchandiser of recorded sound, video and books. The company has 172 stores globally. Tower also publishes six magazines and currently operates a store on America Online (keyword: Tower) and one at eShop Plaza (http://www./eshop.com). Coming soon: Tower's World Wide Web store (http://towerrecords.com). DIRECTV is the world's leading provider of DBS service. U.S. Satellite Broadcasting is the DBS licensee of longest standing in the United States. To learn more about the AT&T Presents DIRECTV offer, visit AT&T's home page on the World Wide Web at http://www.att.com. Editor's Note: AT&T, The Sharper Image and Tower Records/Video/Books will hold a news briefing at 11:30 a.m. EST EST electroshock therapy. EST abbr. electroshock therapy today at the Alger Mansion, 45 Downing Street, New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The briefing will be hosted by Cathy Martine, AT&T Marketing vice president, Direct Broadcast Satellite Services. The dial-in number is 800-553-5260 within the U.S.; 602-872-2632 outside the U.S. We will replay the briefing beginning at 3:00 p.m. EST today for 24 hours Adv. 1. for 24 hours - without stopping; "she worked around the clock" around the clock, round the clock . To listen to the rebroadcast, call 1-800-475-6701 and dial access code 311027 or, from outside the U.S., call 612-365-3844 and dial access code 311027. (a) Total Choice Platinum service is a premium DIRECTV programming package that combines the Total Choice package and Sports Choice(TM) package -- which delivers up to 20 regional sports networks, The Golf Channel, Classic Sports Network, Newsport, Outdoor Life Network, and Speedvision Network -- with two STARZ! movie channels and the Independent Film Channel. DIRECTV, DSS, Total Choice and Total Choice Platinum are official trademarks of DIRECTV, Inc., a unit of Hughes Electronics Corporation. CONTACT: Kelly Statmore, AT&T 908 221-7949 home 215-297-0192 kstatmore@attmail.com or Linda Brill, DIRECTV office 310 535-5062 office or Christine Breining, Tower office 916/373-2521 or Debra Cottone, USSB office, 612/659-7095 or Sydney Klevatt, Sharper Image 415/445-6199 |
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