AT&T announces content service for individuals and families on the Internet.formation of AT&T Personal Online Services, a new organization that will bring useful, engaging and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. content to individuals and families through the Internet. Caroline Vanderlip was named president. Personal Online Services is making available a broad range of content, organized into a family of online services that are relevant to consumers' lifestyle and life stage needs. Available in mid-1996, the first consumer content service will be devoted to health and fitness topics. The first content provider to join the health and fitness service is IVI Publishing IVI Publishing is an American-based home computer software company based in Eden Prairie, Minnesota in 1990 as Interactive Television, but later renamed in 1991 as Interactive Ventures, Inc. (where IVI stands for) and later to its current name. It was a joint-venture with the Mayo Clinic. , Inc. Based in Minneapolis, IVI IVI Intelligent Vehicle Initiative IVI International Vaccine Institute IVI Interchangeable Virtual Instrument IVI Intravenous Infusion IVI Interactive Video Instruction IVI Intra Venous Injection IVI Institute for Vision Improvement IVI Interactive Video Initiative is the digital publisher of the best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best Mayo Clinic Mayo Clinic: see Mayo, Charles Horace. Mayo Clinic voluntary association of more than 500 physicians in Rochester, Minnesota. [Am. Hist.: EB, 11: 723] See : Medicine Family Health Book CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). and HEALTHNEWS, the sister publication of the New England Journal of Medicine The New England Journal of Medicine (New Engl J Med or NEJM) is an English-language peer-reviewed medical journal published by the Massachusetts Medical Society. It is one of the most popular and widely-read peer-reviewed general medical journals in the world. . AT&T will introduce additional content services later this year. "AT&T's Personal Online Services will bring people within a mouse-click of timely information, localized for their community, customized to their particular situation and accessible through an intuitive interface," said Caroline Vanderlip. "Personal Online Services will be built on an architecture that is open, pricing that is flexible, presentation that is state-of-the-art and information that is compelling." Each service will include content from well-known, "marquee" publishers, other high-quality proprietary content and public domain content from the Internet and elsewhere. In addition, content will be regionalized and personalized to meet customers' needs. The AT&T health and fitness service will help people find information on everything from dieting and nutrition to workouts, yoga, first aid, mental health and the origins, effects and treatments of medical conditions See carpal tunnel syndrome, computer vision syndrome, dry eyes and deep vein thrombosis. -- plus the names of local, regional and national specialists, support groups, spas, health clubs, pharmacies and other resources. "Personal Online Services is AT&T's next step in our drive to make the Internet as easy to use and as useful as the telephone," said John C. Petrillo, president of AT&T's business communications services unit and leader of AT&T's emerging presence in the online marketplace. "AT&T's new WorldNet(a) Services provides the solution to how consumers get access to the Internet; Personal Online Services emphatically em·phat·ic adj. 1. Expressed or performed with emphasis: responded with an emphatic "no." 2. Forceful and definite in expression or action. 3. answers the question of why it is worth doing." For content providers, Personal Online Services is an opportunity to place their material under the brands in a consumer-friendly Internet environment, while associating with AT&T, a company that has a vast customer base and is a world leader in communications. Content providers will benefit from attractive revenue-sharing arrangements with AT&T, multiple revenue sources and technical expertise to facilitate getting their content online. For customers, AT&T Personal Online Services will deliver personalized and localized content to meet their immediate needs and interests from a selection of specific, consumer-oriented content categories. The combination of exclusive and generally available content, collected and presented in an easy-to-use service, will make the Internet a more friendly and useable resource. Customers will connect to Personal Online Services from any online service that offers access to the Internet's World Wide Web, including AT&T WorldNet Service, and be able to use any Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . In addition to content for individuals and families, content for business and professional markets is available through AT&T New Media Services. IVI Publishing is a highly respected digital publisher of health-related information with a multimedia platform integrating CD-ROM, online services and cable television. The company creates digital versions of materials from the Mayo Clinic, Time Life and HEALTHNEWS, the New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. Journal of Medicine's sister publications. For information about AT&T Personal Online Services, call 800/809-1103. (a) WorldNet is a service mark of AT&T CONTACT: AT&T Henry Bassman, 201/331-4143 (office) 908/273-3462 (home) |
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