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AT&T Wireless and EFI Announce Strategic Alliance for Mobile Messaging Solutions; EFI's Secure Unimobile Platform Offered to AT&T Wireless Enterprise Customers.


Business Editors/High-Tech Writers

FOSTER CITY, Calif.--(BUSINESS WIRE)--March 31, 2003

Electronics For Imaging (Nasdaq:EFII EFII Electronics for Imaging Inc (Foster City, CA) ), announced today that AT&T Wireless has selected EFI's Unimobile(TM) messaging platform as a preferred solution to deliver two-way, interactive enterprise messaging services to corporate customers. This strategic alliance enables corporate clients to deliver time-critical information to customers, employees, and partners via wireless phones and Blackberry mobile devices.

"EFI See UEFI.

EFI - Extensible Firmware Interface
 is proud to be AT&T Wireless' preferred partner for their enterprise mobile messaging solution," said Vas Bhandarkar, VP and GM, EFI Unimobile Division. "Their thousands of enterprise customers demand reliable, secure and instant delivery of business critical information to boost productivity while increasing the value of their current wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 investment. "

"EFI's market-leading mobile messaging solution is a powerful tool for our Fortune 500 enterprise customers who are rapidly growing their mobile work force," said Stacey Black, Vice President of Enterprise Data Solutions at AT&T Wireless Mobile Multimedia Services. "Unimobile's platform, combined with our pervasive network, offers customers a cost-effective total solution to deploy business critical mobile messaging technology for the enterprise."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Gartner Dataquest Research, the market for mobile-enabling enterprise applications will double by the year 2006. Furthermore, companies are embracing opportunities afforded by wireless and mobile technologies to reduce expenses and initiate/retain customer relationships.

EFI's Unimobile messaging platform combined with AT&T Wireless' infrastructure provides customers with applications that deliver time-critical information, including email, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  tools and access to field service data. Unimobile allows enterprises to deliver personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 content, mobile-device originated query & response services, and general-purpose notification capabilities. In addition, this new combined solution offers Enterprise Application Connectors for flexible, secure and reliable ways to deliver data from software applications such Microsoft Office Microsoft's primary desktop applications for Windows and Mac. Depending on the package, it includes some combination of Word, Excel, PowerPoint, Access and Outlook along with various Internet and other utilities. , Lotus Notes Messaging and groupware software from IBM Lotus that was introduced in 1989 for OS/2 and later expanded to Windows, Mac, Unix, NetWare, AS/400 and S/390. Notes provides e-mail, document sharing, workflow, group discussions and calendaring and scheduling.  and BMC (BMC Software, Inc., Houston, TX, www.bmc.com) A leading supplier of software that supports and improves the availability, performance, and recovery of applications in complex computing environments.  Software's Remedy solution.

The combined offering features EFI's Unimobile 5.0 solution containing all the tools needed for companies in major vertical markets such as Banking & Finance, Media, Travel, and Field Service to rollout end-to-end mobile business solutions.

EFI's Unimobile technology

Unimobile's scalable platform allows enterprises and carriers to provide interactive, mobile messaging solutions for their customers, partners and employees through a secure and reliable, two-way, global data delivery network. Unimobile's scalable and open architecture can process thousands of messages per second, giving customers the ability to deploy the technology for multiple programs and handle heavy message volumes. Unimobile's solution also provides flexibility of billing and service packaging, and anti-spam filters. 30 customers worldwide have deployed EFI's Unimobile technology.

About Electronics For Imaging

Electronics For Imaging (www.efi.com) is the world leader in imaging solutions for network printing. EFI's industry-leading core technology offers powerful document management tools, seamless networking, high fidelity high fidelity
n.
The electronic reproduction of sound, especially from broadcast or recorded sources, with minimal distortion.



high
 color and black-and-white output, and greater productivity and cost efficiency. EFI products support a broad range of printers, copiers, multifunction devices and mobile communications devices Typically refers to a terminal used to send voice, video or text. Mobile phones, wireless PDAs and personal computers equipped with microphones, speakers and cameras are all considered communications devices. See modem.  and printer speeds of up to 2000 ppm in color. EFI has pioneered many innovative imaging solutions, including the Fiery(R), EDOX(R), Splash(TM) and DocStream(TM) brands of print controllers, Velocity(TM) workflow software, eBeam(R) Web-enabled whiteboards and PrintMe(TM) which enables anytime, anywhere printing. Best, headquartered in Germany, is a division of EFI offering an array of inkjet proofing solutions for the Graphic Arts graphic arts: see aquatint; drawing; drypoint; engraving; etching; illustration; linoleum block printing; lithography; mezzotint; niello; pastel; poster; silk-screen printing; silhouette; silverpoint; sketch; stencil; woodcut and wood engraving.  market. Unimobile is EFI's mobile messaging solution for interactive data delivery. EFI maintains 20 offices worldwide.

NOTE TO EDITORS: Bestcolor, Fiery, EDOX and eBeam are registered trademarks of Electronics For Imaging, Inc. in the U.S. Patent and Trademark Office and/or certain other foreign jurisdictions. PrintMe, Splash, DocStream, Velocity and Unimobile are trademarks of Electronics For Imaging, Inc. All other trademarks mentioned in this document are the property of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 31, 2003
Words:608
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