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AT&T Wireless Selects BarPoint as Featured Mobile Shopping Offering on the AT&T Digital PocketNet Service for Web-enabled Wireless Phones.


Business Editors/High Tech Writers

FT. LAUDERDALE, Fla.--(BUSINESS WIRE)--May 18, 2000

Provides consumers with seamless access to UPC-based Internet

information and shopping resource service

BarPoint.com, (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB: BPNT) the authoritative source for mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV.  shopping information, and AT&T Wireless Services (NYSE NYSE

See: New York Stock Exchange
:AWE), have announced a partnership to offer BarPoint as a premier shopping service for AT&T's Digital PocketNet(sm) service which debuted yesterday. Using web-enabled phones from Ericsson and Mitsubishi, consumers will now have instant access to detailed product information from BarPoint with the touch of a button from the service's Shopping Channel Shopping channels are television specialty channels that present shopping related content, particularly for home shopping enthusiasts.

Home shopping pioneers:
  • Bob Circosta
  • Barry Diller
  • Bud Paxson
  • Joseph Segel
.

"As a leader in the mobile shopping space, BarPoint provides a valuable shopping service for our customers," stated Kendra Vandermeulen, senior vice president, product development for AT&T Wireless Services. "BarPoint provides our customers with instant access to exactly the information they need, right when they need it."

AT&T Digital PocketNet(sm) service allows users to quickly, easily and economically access the Internet wirelessly through AT&T web-enabled phones. With the launch of the new service, AT&T is working with BarPoint, and other select content providers, to enable unlimited access to more than 40 websites specializing in e-commerce, information and entertainment services from mobile phones.

"The BarPoint service is designed to deliver the same type of compelling user experience on wireless phones as it does on desktop computers. Accessing BarPoint to obtain product information from AT&T's PocketNet service on a mobile phone is as easy as dialing a long distance phone number," stated John Macatee, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BarPoint. "A key benefit is BarPoint's use of unique product identifiers such as a UPC (Universal Product Code) The standard bar code printed on retail merchandise, which is administered by GS1 US, Brussels, Belgium and Lawrenceville, NJ (www.gs1.org).  number, rather than keywords, to deliver very specific, targeted results without needing to scroll through hundreds of mismatched links, allowing users to immediately locate the information they need to make an informed purchasing decision."

Through the partnership, AT&T Digital PocketNet subscribers will now have convenient access to BarPoint.com's unique, patent-pending reverse search technology from mobile phones. This will allow them to obtain product-specific information, competitive pricing and manufacturer information and will assist them in making more informed purchasing decisions.

Availability

BarPoint is available today on the AT&T Digital PocketNet service with the new Ericsson R280LX and the Mitsubishi MobileAccess T-250. Both phones contain the Phone.com micro-browser to access the Internet and both utilize the new Tegic T-9 "quick-type" key pads.

Try it for Yourself Using the Web

By entering or scanning in a product's unique barcode number, a consumer will find a wealth of product specific information. For example, to receive information on the album, Supernatural, by Santana, simply access BarPoint through its website (www.barpoint.com) or on your web-enabled mobile device, select the "Music" category and enter the UPC, i.e. 078221908023. This will return a page that includes detailed manufacturer contact and product information, competitive pricing from various sources and links that provide online purchasing capabilities.

About AT&T Wireless

The AT&T Wireless Group (NYSE: AWE) is among the world's premier wireless voice, data and fixed wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 companies, serving more than 12.5 million customers, including consumers, businesses, and government. With annual revenues of more than $7 billion and 18,000 employees, AT&T Wireless Group provides services to customers across the globe. Backed by the research and development capabilities of AT&T Labs, the company has one of the largest digital wireless networks in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . The company's AT&T Digital One Rate(sm) offer revolutionized the industry by introducing a national wireless plan with no roaming or long distance charges across the US. AT&T Wireless Group was also the first company to provide wireless access to the Internet with AT&T PocketNet(R) Service and the first company to commercially offer fixed wireless service to residential customers through its AT&T Digital Broadband Service See broadband and broadband service provider. .

About BarPoint.com

BarPoint.com is the single, authoritative source for mobile Internet shopping information; bridging the gap between the broad selection of products offered online with the confidence and satisfaction of retail shopping. Using unique product identifiers, such as the UPC barcode, and patent pending "reverse search" technology, BarPoint provides consumers and businesses with easy, efficient access to comparative pricing, product and manufacturer information, etc. for millions of items. BarPoint has previously announced strategic alliances with companies such as Motorola (NYSE: MOT), Go America, Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , JP Systems, Konover Property Trust (NYSE: KPT KPT Kai's Power Tools
KPT Karachi Port Trust (Pakistan)
KPT Konover Property Trust, Inc.
KPT Kidney-Pancreas Transplantation
KPT Kia Pride Tuning (Philippines) 
) and Symbol Technologies (NYSE: SBL SBL Society of Biblical Literature
SBL Symbol Technologies, Inc. (NYSE symbol)
SBL Spamhaus Block List
SBL Space-Based Laser
SBL Securities Borrowing and Lending
SBL Supreme Beings of Leisure (band) 
) and last year acquired Synergy Solutions, which is now a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of BarPoint.com. Whether using a handheld device to scan or manually enter the product's UPC or even accessing BarPoint's website from a desktop computer, BarPoint.com is the most direct route to better, more informed purchasing decisions -- anytime, anywhere.

BarPoint.com is located at: One East Broward Boulevard, Suite 410, Fort Lauderdale Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , FL 33301. For information, contact BarPoint.com at: (954) 745-7500 or via the web: www.barpoint.com.

This press release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995, regarding the Company's business strategy and future plans of operations. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by the Company, may cause the Company s actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. The forward-looking statements contained in this press release speak only as of the date hereof and the Company expressly disclaims any obligation to provide public updates, revisions or amendments to any forward-looking statements made herein to reflect changes in the Company's expectations or future events.

BarPoint and BarPoint.com are trademarks of BarPoint.com, Inc. BarPoint Technology is patent-pending. All other registered trademarks are the property of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 18, 2000
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