AT&T Wireless Offers Text Messaging Service for Businesses; Businesses Can Now Send Large Volumes of Text Messages to Their Employees or Customers.Business Editors/Technology Writers REDMOND, Wash.--(BUSINESS WIRE)--May 21, 2002 In an industry first, AT&T Wireless (NYSE NYSE See: New York Stock Exchange :AWE AWE - Advanced WavEffect ) today introduced a new service that gives businesses the ability to send large volumes of text messages to the wireless phones of their employees and participating customers. The new service will allow businesses to send either individualized in·di·vid·u·al·ize tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es 1. To give individuality to. 2. To consider or treat individually; particularize. 3. text messages or mass broadcast messages to large, targeted audiences. The company said that the service can provide a host of valuable applications to many different industries: -- Airlines can notify individual customers of flight delays or changes in travel itineraries; -- Financial services institutions can use the service to deliver stock-price updates to mobile associates or alerts to their customers; -- Dispatch companies or fleet delivery services can use the service to distribute critical routing information to their drivers; -- Technology firms can use it to deliver time-sensitive information to their mobile employees; -- Real estate companies or sales organizations can use it to notify associates of new offers or price changes; -- Utility companies can use the service for delivering inventory notifications or meter reading information to their field service personnel. "Businesses are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. simple, efficient ways to communicate with their mobile employees and customers," said Don Boerema, senior vice president of enterprise data services at AT&T Wireless. "Whether used for sending dispatch A dispatch or dispatches can refer to:
tr.v. no·ti·fied, no·ti·fy·ing, no·ti·fies 1. To give notice to; inform: notified the citizens of the curfew by posting signs. 2. customers of new product enhancements, text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. is a powerful means of economically staying connected to audiences who are increasingly on-the-go. And, the feedback from our initial set of customers has been very positive." Unlike other systems that use public Internet connections not specifically built for wireless text messaging, the new offer provides a direct, private connection to the AT&T Wireless Short Message Peer to Peer (SMPP SMPP Short Message Peer-to-Peer (protocol) SMPP Standard Model of Particle Physics SMPP Secure Military Power Plant SMPP Short Message Peer to Peer Protocol ) Gateway. As a result, the messages avoid other Internet traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks. or public gateway bottlenecks. In addition, business customers can have greater confidence in the privacy and security of those messages since content is not being transported over the public Internet. "Today's announcement also builds on our record of leadership in text messaging. AT&T Wireless was the first national carrier to bring text messaging or short messaging See SMS. service (SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. ) to the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . We were the first national carrier to introduce cross-carrier messaging in the United States -- enabling our customers to send text messages to customers of other wireless carriers. And, today's announcement marks another significant industry first by bringing new text messaging capabilities to businesses." Pricing & Availability Businesses pay a one-time set up fee of $999.99 for direct, private access to the SMPP Gateway. In order to connect to the SMPP Gateway, businesses must use a Frame Relay A high-speed packet switching protocol used in wide area networks (WANs). Providing a granular service of up to DS3 speed (45 Mbps), it has become popular for LAN to LAN connections across remote distances, and services are offered by most major carriers. Circuit, which is available for purchase separately through AT&T Wireless or other suppliers. Customers then select among several volume price plans to match their anticipated text-messaging needs. Base charges for the "AT&T Wireless Text Messaging for Large Accounts" service range from $500-$10,000 per month depending on the number of included messages. Customers also have the flexibility to change their AT&T Wireless Text Messaging for Large Accounts rate plans at any time. Monthly Price per Base Messages Additional Charge* Included Messages -------------------------------------------------- $500 7,500 7 cents -------------------------------------------------- $3,000 50,000 7 cents -------------------------------------------------- $5,000 100,000 6 cents -------------------------------------------------- $10,000 250,000 5 cents -------------------------------------------------- * Additional charges and terms and conditions apply. AT&T Wireless Text Messaging for Large Accounts is now available for purchase in all AT&T Wireless owned markets. Only customers with AT&T Wireless service can receive text messages transmitted through the AT&T Wireless Text Messaging for Large Accounts service. Text messaging recipients must also have compatible wireless phones. For more information interested parties should send an email to aws.sms.info@attws.com or contact an AT&T Wireless business sales representative. About AT&T Wireless AT&T Wireless (NYSE: AWE) is the largest independently traded wireless carrier in the United States, following our split from AT&T on July 9, 2001. We operate one of the largest digital wireless networks in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . With more than 19.5 million subscribers, and full-year 2001 revenues exceeding $13.6 billion, AT&T Wireless is committed to being among the first to deliver the next generation of wireless products and services. Today, we offer customers high-quality mobile wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. services, voice or data, to businesses or consumers, in the U.S. and internationally. AT&T Wireless Customer Advantage is our commitment to ensure that customers have the right equipment, the right calling plan, and the right customer services options -- today and tomorrow. For more information, please visit us at www.attwireless.com This press release contains "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " which are based on management's beliefs as well as on a number of assumptions concerning future events made by management with information that is currently available to management. Forward-looking statements include, without limitation, management's expectations regarding: our future financial and operating performance and financial condition, including specific projections and guidance for fiscal year 2002; subscriber growth; industry conditions; the strength of our balance sheet; and our liquidity and needs for additional financing. Readers are cautioned not to put undue reliance on such forward-looking statements, which are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside AT&T Wireless' control, that could cause actual results to differ materially from such statements. Without limitation these factors include: the risks associated with the implementation of a third-generation network and business technology, and the effects of vigorous competition in the markets in which we operate. For a more detailed description of the factors that could cause such a difference, please see AT&T Wireless' filings with the Securities and Exchange Commission, including the information under the heading "Risk Factors" and "Special Note Regarding Forward Looking Statements" in its annual report of Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed on March 28, 2002. AT&T Wireless disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. |
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