AT&T Wireless Names G. Michael Sievert Executive Vice President and Chief Marketing Officer.

Business Editors

REDMOND, Wash.--(BUSINESS WIRE)--March 7, 2002

AT&T Wireless (NYSE: AWE) said today it has named G. Michael Sievert to the position of executive vice president and chief marketing officer.

Based at the company's headquarters in Redmond, Wash., Sievert becomes a member of AT&T Wireless' senior leadership team. He will be responsible for the marketing strategy, programs, and resources in the company's core mobility, or voice, business. He will also create an overall marketing strategy for the entire company that encompasses not only voice services but emerging data offerings as well. That strategy will position AT&T Wireless as the industry's leading carrier with a trusted, powerful brand, the company said.

Most recently, Sievert was chief marketing and sales officer at E*Trade Group, Inc., Menlo Park, Calif., where he led that company's worldwide marketing activities, including sales and product strategy, branding and advertising, business development, and customer relationship management. During his tenure at E*Trade, Sievert was responsible for the $1.4 billion company's overall revenue growth and overall profitability for its $900 million consumer retail business.

Previously, Sievert held executive positions with IBM and Procter & Gamble, where he managed such well-known brands as Crest(R) Toothpaste and Pepto-Bismol(R).

"We are delighted to have an executive of Mike's caliber joining AT&T Wireless at this inflection point in our history," said Mohan Gyani, president of mobility services at AT&T Wireless. "His experience is broad and deep - from the frontiers of Internet marketing, to an icon brand in computers, to the rough-and-tumble world of consumer brand management. He is the right person to lead our marketing efforts and help accelerate our growth."

"This is a once-in-a-career opportunity," Sievert said. "I am delighted to be joining AT&T Wireless in the early days of its life as a independent public company, and look forward to working with the talented team of people who have built this business into a proven industry innovator and leader."

Sievert is a graduate of The Wharton School, University of Pennsylvania, where he received a B.S. in Economics.

About AT&T Wireless

AT&T Wireless (NYSE: AWE) is the largest independently traded wireless carrier in the United States, following our split from AT&T on July 9, 2001. AT&T Wireless operates one of the largest digital wireless networks in North America. With 18 million subscribers, and full-year 2001 revenues of $13.6 billion, AT&T Wireless is committed to being among the first to deliver the next generation of wireless products and services. Today, AT&T Wireless offers customers high-quality wireless voice and data communications services in the U.S. and internationally. AT&T Wireless Customer Advantage is the company's commitment to ensure that customers have the right equipment, the right calling plan, and the right customer services options -- today and tomorrow. For more information, please visit us at www.attwireless.com.

The foregoing may contain "forward-looking statements" which are based on management's beliefs as well as on a number of assumptions concerning future events made by and information currently available to management. Readers are cautioned not to put undue reliance on such forward-looking statements, which are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside AT&T Wireless' control, that could cause actual results to differ materially from such statements.

For a more detailed description of the factors that could cause such a difference, please see AT&T Wireless' filings with the Securities and Exchange Commission. AT&T Wireless disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.