AT&T Wireless Introduces Early Evenings; New Option Offers Unlimited Night and Weekend Minutes Beginning at 7 p.m. Instead of 9 p.m.

Business Editors

REDMOND, Wash.--(BUSINESS WIRE)--March 8, 2004

AT&T Wireless (NYSE: AWE) has introduced an option called Early Evenings that makes available to new and current customers on qualifying plans unlimited night and weekend minutes beginning at 7 p.m. instead of the usual 9 p.m.

"This offer is another example of our aggressive efforts this year to make switching to or staying with the wireless service America trusts an easy decision," said John Burbank, vice president of marketing at AT&T Wireless. "With Early Evenings, we are giving people more time to stay in touch with their loved ones and friends."

Early Evenings is available at no extra charge to new customers who sign a two-year contract for a qualifying calling plan of $59.99 or more. Current customers can request Early Evenings if they are already on such a plan, or upgrade to one, and renew their contract for two years.

The new offer is available now at www.attwireless.com and at any of more than one thousand AT&T Wireless retail stores, the company said.

About AT&T Wireless

AT&T Wireless (NYSE: AWE) is the second-largest wireless carrier, based on revenues, in the United States. With 21.980 million subscribers as of December 31, 2003, and revenues of more than $16.6 billion over the past four quarters, AT&T Wireless delivers advanced high-quality mobile wireless communications services, voice and data, to businesses and consumers, in the U.S. and internationally.

Forward Looking Statements

This press release contains "forward-looking statements'' which are based on management's beliefs as well as on a number of assumptions concerning future events made by management with information that is currently available to management. Forward-looking statements may include, without limitation, management's expectations regarding: our future financial and operating performance and financial condition, including the company's outlook for the fiscal year 2004 and subsequent periods; our plans to evaluate strategic alternatives and the outcome of that evaluation; subscriber growth; industry conditions; the strength of our balance sheet; our liquidity and needs for additional financing; and our ability to increase revenue, margins and operating free cash flow.

Readers are cautioned not to put undue reliance on such forward-looking statements, which are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside AT&T Wireless' control, that could cause actual results to differ materially from such statements. Without limitation these factors include: the risks associated with the implementation of our technology migration strategy, our plans to evaluate strategic alternatives, our ability to continue to reduce costs and increase the efficiency of our distribution channels, the potential competitive impacts of industry consolidation or alternative technologies, potential impacts on revenue and ARPU from competitive pricing and slowing penetration in the wireless industry, the effects of vigorous competition in the markets in which we operate, the risk of decreased consumer spending due to softening economic conditions, acts of terrorism, and consumer response to new service offerings.

For a more detailed description of the factors that could cause such a difference, please see AT&T Wireless' filings with the Securities and Exchange Commission, including the information under the heading "Additional Factors That May Affect Our Business, Future Operating Results and Financial Condition" and "Forward Looking Statements" in its quarterly report on Form 10-Q filed on November 14, 2003.